Over 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.
Read moreThe new Glory Payment Report shows that consumers have become much more open to new (self-service) technologies. Many expect them, as the report's new Bonsai study shows. The barriers to self-service have never been so low. The principle of self-service is now accepted, and the technology has arrived. The use of AI has also long since ceased to be a taboo subject for the vast majority.
Read moreThis is how innovation research works today: from the first idea to the finished product or service in the market. From the first idea to the finished product or service on the market. Our colleagues take you on our Innovation Journey. Today, Stefan Feldmeier and Prof. Dirk Frank show how to make early potential estimates and new, real and virtual test market formats even for completely new products and categories in the context of growth potential studies.
Read moreJan Reuter, Influencer and YouTuber with his own pharmacy, calls himself (ironically) "Pill Instructor". On LinkedIn, he has taken on our new study "Bonsai OTCApotheken Außendienst Rating 2023". What he presents in terms of results and conclusions in several videos is pure utility value for pharmaceutical companies - opinionated and also amusing.
Read morePrice, packaging and concept research. How such tests work, among other things with the help of the Bonsai benchmark database, was the topic of today's second webinar on the Innovation Journey from Bonsai Research. Margareta Koch and Evelyn Kiepfer from the Bonsai Strategy Team led through the session. For all those who missed it: We have of course recorded it for you (see below).
Read more... and how NGOs are using research results for themselves today. That was the topic of the podcast for which Jörg Schumacher and Andreas Schiemenz of neues stiften interviewed Jan Borcherding, Head of Bonsai Public, on the occasion of the German Fundraising Congress in Berlin.
Read more... and make ideation processes more efficient with AI. That was the topic of today's first Innovation Journey webinar from Bonsai Research. For all those who missed it: We recorded it for you, of course. And we cordially invite you to join us live at the other events.
Read moreIntroducing the new Bonsai Innovation Journey: From the first idea to the finished product in the market. On three dates - each in 30 to 35 minutes crisply to the point - our colleagues will take you on our Innovation Journey. Let us inspire you ...
Read more... was not only the motto of this year's German Marketing Day (DMT), but would also have been the appropriate headline for the event there on the topic of market research. Official title: "The new role of market research - why marketers should have us on their radar" - with Eva D. Bock (September), Jason Modemann (Mawave), Dr. Kai Hudetz ECC NEXT) and Jens Krüger (Bonsai Research).
Read moreThis year's Insights Congress of planning & analysis had around 200 industry participants. Together with Dr. Christiane Quaas from Weleda, Prof. Dirk Frank from Bonsai presented the Best Case Weleda: A lesson from the marketing textbook: How large are the target groups we can really reach, and are we making sufficient use of the growth opportunities? What role do segmentations and the consumer journey play?
Read moreThe trade press reports on the current results of the Bonsai OTC Pharmacies Field Service Rating 2023. According to this, Ratiopharm, Bionorica, Beiersdorf and Orthomol have the best field service. In general, three quarters of pharmacies do not want to do without OTC sales force visits. However, the individual observations of the manufacturers show serious differences - especially in very decisive criteria such as the willingness to recommend.
Read more1,000 respondents are representative. Or is it better to have 2,000? If even renowned journalists like Markus Lanz spread misinformation about market research on television, how is it supposed to be properly understood by the general population? In his new column, Jens Krüger asks how the market research industry should deal with the obvious lack of understanding of the concept of representativeness.
Read moreIncreasingly precise market research methods enable organizations to get to know the donations market and thus the behavior of their target groups better and better. Jan Borcherding, Head of Bonsai Public, has been in charge of conducting the German Donation Monitor for many years. He highlights current developments in the magazine FUNDStücke of the German Fundraising Association.
Read moreProtected word-picture marks, algorithms, calculations and indices, the composition of which is known only to the institute. Is this kind of demarcation still in keeping with the times? Or isn't there a lot to be said for looking at one's cards? Bonsai-In his column on marktforschung.de, CEO Jens Krüger argues for more openness and transparency and explains why the methodical back room in market research has had its day.
Read moreBonsai Research continues to grow: We take over proven methods, models and employees from ISM Global Dynamics. Prof. Dirk Frank and a large part of his staff are moving to Bonsai Research to strengthen the Strategy team. The background and details are explained by Bonsai CEO Jens Krüger and Prof. Dirk Frank, Head of Strategy, in an interview with planung & analyse.
Read moreThe Bonsai Pharmacy Sales Survey shows that over-the-counter and OTC manufacturers are not really rated well by pharmacists:inside. Just two examples: The recommendation rates leave much to be desired and a large part of the advertising materials lands unused in the garbage. In an interview with Healthcare Marketing, Bettina Mertens-Danowski, Head of Bonsai Health, explains what the manufacturers can do most effectively.
Read moreFor the sixth time, the Trendbüro presents the study on ethical consumption, which is initiated and published by the Otto Group and for which Bonsai Research has taken over the market research part.One important result in advance: Ethical consumer behavior remains capable of gaining majority support. For 62 percent of people, it is an integral part of their purchasing considerations - although the value has fallen by eight percentage points in view of the crises.
Read moreFlink, one of Europe's leading instant grocery delivery services, is partnering with Bonsai Research. Manufacturers can use Bonsai to quickly access shoppers' behavioral data, have surveys conducted and better understand the market for instant grocery delivery services. The "Markenartikel" reports on this.
Read moreConsumer behavior in 2023 - first Corona, then the Ukraine war and its consequences: How consumers are reacting to these developments and what this means for brand management is revealed by experts such as Jens Krüger, CEO of Bonsai Research in the current issue of "Markenartikel".
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: How important will cars be for you in the future?
Read more
