What OTC manufacturers can learn from Jan Reuter (and Bonsai)

Jan Reuter's unmissable 2! According to Bonsai , this is the average grade with which pharmacists rate the OTC sales force. With clear outliers - depending on the manufacturer.

Jan Reuter, Influencer and YouTuber with his own pharmacy, calls himself (ironically) "Pill Instructor". On LinkedIn, he has taken on our new study "Bonsai OTCApotheken Außendienst Rating 2023". What he presents in terms of results and conclusions in several videos is pure utility value for pharmaceutical companies - opinionated and also amusing.

Reuters Tip 1 for pharmacy sales representatives:

"Be honest, put your interests aside and have a clue. If goodwill and competence are added to that, the field service is well positioned in the eyes of my team."

Jan Reuter has taken a close look at the results Bonsai OTC Apotheken Außendienst Ratings 2023 - and commented on them in a way that is as amusing as it is technically top-notch.

Our tip: Follow Jan Reuter on LinkedIn. Because there is of course much more (with added value!).

And if you want to know even more about the Bonsai OTC Pharmacy Field Service Rating - then do what Jan Reuter did. Ask

Bettina Mertens-Danowski, Head of Bonsai Health