Bonsai is one of the 20 largest market research companies in Germany for the first time. This is according to the Context Turnover List 2023, which marktforschung.de has now published. The figures reflect the fact that our growth strategy is paying off.
Read moreThe newly developed study "Deutsche Bank Standard of Living Index 2023", which was implemented and surveyed by Bonsai Research, met with broad media interest. The Frankfurter Allgemeine, Saarbrücker Zeitung and Südwestpresse, among others, reported on the study. Articles were also published in the trade press (marktforschung.de) and the business press (Geldanlagen Nachrichten).
Read moreDer Spiegel reports on the German Donation Monitor 2023, which is conducted by Bonsai Research for the German Fundraising Association. Der Spiegel writes: "According to a survey, donation behavior in the country differs according to political preference. According to the survey, supporters of the Greens are the most generous (...). Voters of the AfD are significantly less willing to donate than those of other parties." Just one result of the German Donation Monitor that shows how many interesting details about the donation behavior of the population the study contains.
Read moreThe preliminary coverage of the largest social media study on changing values was enormous: daily newspapers, the trade press and several news portals reported on the Value Index 2024/1: how society is drifting apart and the tone in social media is becoming harsher. On January 17 at 11 a.m., we will show what companies and institutions can learn from the results of the value index from Bonsai and Trendbüro. We cordially invite you to attend the presentation in person in Hamburg or online:
Read moreThe new Glory Payment Report shows that consumers have become much more open to new (self-service) technologies. Many expect them, as the report's new Bonsai study shows. The barriers to self-service have never been so low. The principle of self-service is now accepted, and the technology has arrived. The use of AI has also long since ceased to be a taboo subject for the vast majority.
Read moreThe trade press reports on the current results of the Bonsai OTC Pharmacies Field Service Rating 2023. According to this, Ratiopharm, Bionorica, Beiersdorf and Orthomol have the best field service. In general, three quarters of pharmacies do not want to do without OTC sales force visits. However, the individual observations of the manufacturers show serious differences - especially in very decisive criteria such as the willingness to recommend.
Read more1,000 respondents are representative. Or is it better to have 2,000? If even renowned journalists like Markus Lanz spread misinformation about market research on television, how is it supposed to be properly understood by the general population? In his new column, Jens Krüger asks how the market research industry should deal with the obvious lack of understanding of the concept of representativeness.
Read moreIncreasingly precise market research methods enable organizations to get to know the donations market and thus the behavior of their target groups better and better. Jan Borcherding, Head of Bonsai Public, has been in charge of conducting the German Donation Monitor for many years. He highlights current developments in the magazine FUNDStücke of the German Fundraising Association.
Read moreProtected word-picture marks, algorithms, calculations and indices, the composition of which is known only to the institute. Is this kind of demarcation still in keeping with the times? Or isn't there a lot to be said for looking at one's cards? Bonsai-In his column on marktforschung.de, CEO Jens Krüger argues for more openness and transparency and explains why the methodical back room in market research has had its day.
Read moreBonsai Research continues to grow: We take over proven methods, models and employees from ISM Global Dynamics. Prof. Dirk Frank and a large part of his staff are moving to Bonsai Research to strengthen the Strategy team. The background and details are explained by Bonsai CEO Jens Krüger and Prof. Dirk Frank, Head of Strategy, in an interview with planung & analyse.
Read moreFlink, one of Europe's leading instant grocery delivery services, is partnering with Bonsai Research. Manufacturers can use Bonsai to quickly access shoppers' behavioral data, have surveys conducted and better understand the market for instant grocery delivery services. The "Markenartikel" reports on this.
Read morePeople's longing for ease and freedom has grown enormously in permanent crisis mode. The problem is that the quest for individual freedom threatens to divide our society. The exciting results of the new values index update met with a great response in the media. On 13.01. more about this at an online presentation of Bonsai.
Read more"Cool buddy AI" - under this title Alexandra von Cukrowicz (Head of Bonsai Lab) and Stefka Mihaylova (Director Europe Entropik Technologies) report in Planung & Analyse about the innovative AI application Decode. With Decode, the voice and facial expressions of group discussion participants are analyzed with the help of AI. A twelve-country study shows what the innovative tool can do.
Read moreBonsai Health today published the latest figures from Bonsai ApoVote - the representative survey of pharmacists in Germany. The first result: savings are being made on the subject of health. Exciting for the pharmaceutical companies and for the trade press: 57 percent of pharmacists say that their customers ask more often for cheaper product alternatives. In these cases, the manufacturers' advertising investments pay more to the category than to the brand.
Read moreWith Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai is further strengthening its expertise in the pharmaceutical and healthcare market - and is now officially launching its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. How the research, marketing and pharma trade press commented on this news ...
Read moreCrisis there, costs down, market research stopped. And that for years to come. Is market research only something for good weather? Or just when a storm or thunderstorm is brewing? Bonsai-In his column on marktforschung.de, CEO Jens Krüger writes about the German bad habit of automatically thinking about budget cuts in times of crisis, although as a company you need to know what makes consumers tick.
Read moreWe had already informed you about the "new" values index. According to it, health, freedom and family are the values that people are most concerned about. Today we summarise what the media are reporting about the largest social media study on social change. And how the values index can be used operationally in companies.
Read moreToday the new "Values Index Update 2022/1 - Project Confidence" is published - the largest social media study on social developments. Under the title "Zeitenwenden. Changing values. Why we should be confident now" is the title of today's column by Jens Krüger on marktforschung.de - in keeping with the current values index.
Read more... this is the headline of the article by Bonsai CEO Jens Krüger in the new issue of the cult magazine Max: "Climate change, poverty, fear of war, pandemic, social divisions - a better future seems ever more distant, the problems of humanity are building up like the devastating Omicron wave. The world seems to be undergoing a single transformation. Are the consequences foreseeable?"
Read moreBonsai now also offers start-ups sales in the food service sector - in gastronomy, communal catering and wholesale. Only one month after the launch of the new unit "Bonsai Sales & Food Services", the first projects for the two new clients GASTROtaste and Zonama-Food are already underway. The "markenartikel" reports on how Bonsai supports the innovative products of the two companies in sales.
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