Bonsai Research has taken over the market research division of its previous cooperation partner VR Insight. With virtual reality-based shopper and store research, Bonsai rounds off the test market portfolio. The VR Insight brand will remain under the Bonsai umbrella. Markenartikel, marktforschung.de and Horizont.de (planung & analyse) report on this.
Read moreBonsai Research gets top reinforcement: Dr. Anke Möser now supports the team of Bonsai Strategy. With her industry and methodological expertise, Dr. Anke Möser will be looking after clients from the pharmaceutical and healthcare sectors in particular. Healthcare Marketing and planning & analysis report on the appointment.
Read moreA major interview in the magazine Markenartikel with Kim Haußer, Prof. Peter Wippermann (both Bonsai Future) and Dr. Hannes Fernow (GIM) deals with the question of how brands can deal with the rapid changes of today - and how trend and future research can support them in doing so.
Read morePeople make brands! In the DACHvibes podcast, Alexandra von Cukrowiz, Head of Bonsai Lab, shows how Bonsai helps companies to truly align their products and marketing strategies with the needs of consumers. Above all, the expert discussion is about innovation development with the help of co-creation.
Read moreThe cover story of FUNDStücke, the members' magazine of the German Fundraising Association, deals with new approaches to fundraising and the future of the donor market. Interview: Jan Borcherding, Head of Bonsai Public, and Lena Laaser from the donation livestream Friendly Fire. Background: the German Donations Monitor, which is compiled by Bonsai Research.
Read moreIn his column on marktforschung.de, Bonsai CEO Jens Krüger warns against oversleeping the topic of AI - and is not sparing in his criticism of the industry: "We are seeing how rapidly AI applications are learning on a daily, even hourly basis. We can already hold conversations with virtual avatars and use them to predict purchasing behavior. Yes, not perfect yet, but let's see what it looks like next week ...
Read moreOur studies don't make it into the "stern" every day. The topic of the Autarq Energy Transition Report 2024, the Bonsai was exciting not only for us, but also for "stern" and its readers. After all, what property owners think and know about the energy transition will have a significant influence on development and thus also on climate protection.
Read moreSpecialist in market and social research, or FAMS for short, is an apprenticeship that provides a practical introduction to the industry - and is fun, as the interview with our trainee Thea Blömer in planung & analyse shows.
Read moreThe magazine Markenartikel and Healthcare Marketing report on the new study by Bonsai Health on the popularity of OTC products and categories: 40 percent of pharmacists spontaneously name colds & sniffles as their favorite category. At the same time, out of 16 categories, this is also the one that is of most financial interest to pharmacies.
Read moreLocal pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
Read moreKim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects. To this end, Bonsai Research has founded its own unit, Bonsai Future, and is further expanding its foresight division. This news was widely reported in the trade press this week. What's behind it ...
Read moreBonsai is one of the 20 largest market research companies in Germany for the first time. This is according to the Context Turnover List 2023, which marktforschung.de has now published. The figures reflect the fact that our growth strategy is paying off.
Read moreThe newly developed study "Deutsche Bank Standard of Living Index 2023", which was implemented and surveyed by Bonsai Research, met with broad media interest. The Frankfurter Allgemeine, Saarbrücker Zeitung and Südwestpresse, among others, reported on the study. Articles were also published in the trade press (marktforschung.de) and the business press (Geldanlagen Nachrichten).
Read moreDer Spiegel reports on the German Donation Monitor 2023, which is conducted by Bonsai Research for the German Fundraising Association. Der Spiegel writes: "According to a survey, donation behavior in the country differs according to political preference. According to the survey, supporters of the Greens are the most generous (...). Voters of the AfD are significantly less willing to donate than those of other parties." Just one result of the German Donation Monitor that shows how many interesting details about the donation behavior of the population the study contains.
Read moreThe preliminary coverage of the largest social media study on changing values was enormous: daily newspapers, the trade press and several news portals reported on the Value Index 2024/1: how society is drifting apart and the tone in social media is becoming harsher. On January 17 at 11 a.m., we will show what companies and institutions can learn from the results of the value index from Bonsai and Trendbüro. We cordially invite you to attend the presentation in person in Hamburg or online:
Read moreThe new Glory Payment Report shows that consumers have become much more open to new (self-service) technologies. Many expect them, as the report's new Bonsai study shows. The barriers to self-service have never been so low. The principle of self-service is now accepted, and the technology has arrived. The use of AI has also long since ceased to be a taboo subject for the vast majority.
Read moreThe trade press reports on the current results of the Bonsai OTC Pharmacies Field Service Rating 2023. According to this, Ratiopharm, Bionorica, Beiersdorf and Orthomol have the best field service. In general, three quarters of pharmacies do not want to do without OTC sales force visits. However, the individual observations of the manufacturers show serious differences - especially in very decisive criteria such as the willingness to recommend.
Read more1,000 respondents are representative. Or is it better to have 2,000? If even renowned journalists like Markus Lanz spread misinformation about market research on television, how is it supposed to be properly understood by the general population? In his new column, Jens Krüger asks how the market research industry should deal with the obvious lack of understanding of the concept of representativeness.
Read moreIncreasingly precise market research methods enable organizations to get to know the donations market and thus the behavior of their target groups better and better. Jan Borcherding, Head of Bonsai Public, has been in charge of conducting the German Donation Monitor for many years. He highlights current developments in the magazine FUNDStücke of the German Fundraising Association.
Read moreProtected word-picture marks, algorithms, calculations and indices, the composition of which is known only to the institute. Is this kind of demarcation still in keeping with the times? Or isn't there a lot to be said for looking at one's cards? Bonsai-In his column on marktforschung.de, CEO Jens Krüger argues for more openness and transparency and explains why the methodical back room in market research has had its day.
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