The cover story of FUNDStücke, the members' magazine of the German Fundraising Association, deals with new approaches to fundraising and the future of the donor market. Interview: Jan Borcherding, Head of Bonsai Public, and Lena Laaser from the donation livestream Friendly Fire. Background: the German Donations Monitor, which is compiled by Bonsai Research.
Read more... and how NGOs are using research results for themselves today. That was the topic of the podcast for which Jörg Schumacher and Andreas Schiemenz of neues stiften interviewed Jan Borcherding, Head of Bonsai Public, on the occasion of the German Fundraising Congress in Berlin.
Read moreIncreasingly precise market research methods enable organizations to get to know the donations market and thus the behavior of their target groups better and better. Jan Borcherding, Head of Bonsai Public, has been in charge of conducting the German Donation Monitor for many years. He highlights current developments in the magazine FUNDStücke of the German Fundraising Association.
Read moreMore than 50 percent of people in Germany donate despite war, crises and inflation. This is just one of the findings of the recently published German Donation Monitor, which is published annually by the German Fundraising Association (DFRV) and collected by Bonsai Research.
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