The Bonsai Pharmacy Sales Survey shows that over-the-counter and OTC manufacturers are not really rated well by pharmacists:inside. Just two examples: The recommendation rates leave much to be desired and a large part of the advertising materials lands unused in the garbage. In an interview with Healthcare Marketing, Bettina Mertens-Danowski, Head of Bonsai Health, explains what the manufacturers can do most effectively.
Read moreNew results from Bonsai ApoVote - among others in the Saarbrücker Zeitung, MDR, Finanznachrichten and in the pharmacy trade media. The topic hits the nerve of the time: All pharmacies in Germany suffer from supply bottlenecks. 93 percent state that they have to deal with supply problems on a daily basis. Five percent are affected several times a week, the rest less frequently.
Read moreBonsai Health today published the latest figures from Bonsai ApoVote - the representative survey of pharmacists in Germany. The first result: savings are being made on the subject of health. Exciting for the pharmaceutical companies and for the trade press: 57 percent of pharmacists say that their customers ask more often for cheaper product alternatives. In these cases, the manufacturers' advertising investments pay more to the category than to the brand.
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