Posts tagged with Insights 2023
Best Case: Weleda - at Insights 2023

This year's Insights Congress of planning & analysis had around 200 industry participants. Together with Dr. Christiane Quaas from Weleda, Prof. Dirk Frank from Bonsai presented the Best Case Weleda: A lesson from the marketing textbook: How large are the target groups we can really reach, and are we making sufficient use of the growth opportunities? What role do segmentations and the consumer journey play?

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