Test concepts, packaging and prices quickly and thoroughly...

Price, packaging and concept research. How such tests work, among other things with the help of the Bonsai benchmark database, was the topic of today's second webinar on the Innovation Journey from Bonsai Research. Margareta Koch and Evelyn Kiepfer from the Bonsai Strategy Team led through the session. For all those who missed it: We have of course recorded it for you (see below).

Bonsai StrategyElke LoewOctober 20, 2023Innovation Journey, webinar, Dirk Frank, pricing research, concept research, packaging research, concept testing, price testing, packaging testing, Evelyn Kiepfer, Margareta Koch, Bonsai research, Bonsai Strategy, benchmark database

The price question: What comes after the price war?

"Hello! Are you completely crazy now?" asks Bonsai-CEO Jens Krüger in his column on marktforschung.de: "The trade and the current pricing policy seem to be getting out of hand. We, the market researchers in this country, should intervene. Now, before it's too late and we all have to pay the price for the cheapest price."

Media responseElke Loew30 July 2020Market research, Bonsai Research, price war, price research, pricing, market researchers, retail, retail research, discount battle, manufacturer

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