Protected word-picture marks, algorithms, calculations and indices, the composition of which is known only to the institute. Is this kind of demarcation still in keeping with the times? Or isn't there a lot to be said for looking at one's cards? Bonsai-In his column on marktforschung.de, CEO Jens Krüger argues for more openness and transparency and explains why the methodical back room in market research has had its day.
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