Introducing the new Bonsai Innovation Journey: From the first idea to the finished product in the market. On three dates - each in 30 to 35 minutes crisply to the point - our colleagues will take you on our Innovation Journey. Let us inspire you ...
Read more1,000 respondents are representative. Or is it better to have 2,000? If even renowned journalists like Markus Lanz spread misinformation about market research on television, how is it supposed to be properly understood by the general population? In his new column, Jens Krüger asks how the market research industry should deal with the obvious lack of understanding of the concept of representativeness.
Read moreDoing market research was a bit like being Swiss. Untouchable, neutral, always conscientious, sometimes over-correct. But how (un)political must marketing and also market research be in view of the war in Ukraine and the pandemic? Jens Krüger deals with this question in his current column on marktforschung.de.
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