The new industry award “Top Of Class Insights Industry”, or TOCii for short, was just presented at the Succeet market research fair in Wiesbaden. If you missed the ceremony, click here for the interview with the winners Bettina Mertens-Danowski ( Bonsai Health) and Kim Haußer.
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Bonsai Research is the winner of the new industry award "Top Of Class Insights Industry", TOCii for short: on February 13, we will be honored in two of a total of five categories at the Succeet market research trade fair in Wiesbaden: Bonsai Health will receive the TOCii in the Pharmaceutical and Healthcare Research category; Bonsai Future in the Trend and Future Research category. "We have significantly expanded both Bonsai Health and Bonsai Future in terms of content and personnel in recent years. We are delighted that the jury has now recognized this work," emphasizes Bonsai Jens Krüger.
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How has the market research industry developed over the past year? And what's next? And what exactly is "inflation"? Jens Krüger, CEO of Bonsai, asks these questions in his column on marktforschung.de. In the face of political, social and economic upheaval, the market research industry has done quite well on the surface. But behind the scenes, what is probably the biggest shakeout and consolidation of the market in the last 25 years is taking place.
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Introducing the new Bonsai Innovation Journey: From the first idea to the finished product in the market. On three dates - each in 30 to 35 minutes crisply to the point - our colleagues will take you on our Innovation Journey. Let us inspire you ...
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1,000 respondents are representative. Or is it better to have 2,000? If even renowned journalists like Markus Lanz spread misinformation about market research on television, how is it supposed to be properly understood by the general population? In his new column, Jens Krüger asks how the market research industry should deal with the obvious lack of understanding of the concept of representativeness.
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Doing market research was a bit like being Swiss. Untouchable, neutral, always conscientious, sometimes over-correct. But how (un)political must marketing and also market research be in view of the war in Ukraine and the pandemic? Jens Krüger deals with this question in his current column on marktforschung.de.
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