Posts tagged with pharmaceutical marketing
Dr. Anke Möser strengthens Bonsai Strategy

Bonsai Research gets top reinforcement: Dr. Anke Möser now supports the team of Bonsai Strategy. With her industry and methodological expertise, Dr. Anke Möser will be looking after clients from the pharmaceutical and healthcare sectors in particular. Healthcare Marketing and planning & analysis report on the appointment.

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Citizens save on health - a problem for pharmacies and OTC manufacturers

Local pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.

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Importance of OTC brand websites is overestimated

Over 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.

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What OTC manufacturers can learn from Jan Reuter (and Bonsai)

Jan Reuter, Influencer and YouTuber with his own pharmacy, calls himself (ironically) "Pill Instructor". On LinkedIn, he has taken on our new study "Bonsai OTCApotheken Außendienst Rating 2023". What he presents in terms of results and conclusions in several videos is pure utility value for pharmaceutical companies - opinionated and also amusing.

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