The new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.
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Local pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
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Jan Reuter, Influencer and YouTuber with his own pharmacy, calls himself (ironically) "Pill Instructor". On LinkedIn, he has taken on our new study "Bonsai OTCApotheken Außendienst Rating 2023". What he presents in terms of results and conclusions in several videos is pure utility value for pharmaceutical companies - opinionated and also amusing.
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The trade press reports on the current results of the Bonsai OTC Pharmacies Field Service Rating 2023. According to this, Ratiopharm, Bionorica, Beiersdorf and Orthomol have the best field service. In general, three quarters of pharmacies do not want to do without OTC sales force visits. However, the individual observations of the manufacturers show serious differences - especially in very decisive criteria such as the willingness to recommend.
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The Bonsai Pharmacy Sales Survey shows that over-the-counter and OTC manufacturers are not really rated well by pharmacists:inside. Just two examples: The recommendation rates leave much to be desired and a large part of the advertising materials lands unused in the garbage. In an interview with Healthcare Marketing, Bettina Mertens-Danowski, Head of Bonsai Health, explains what the manufacturers can do most effectively.
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Bonsai Health today published the latest figures from Bonsai ApoVote - the representative survey of pharmacists in Germany. The first result: savings are being made on the subject of health. Exciting for the pharmaceutical companies and for the trade press: 57 percent of pharmacists say that their customers ask more often for cheaper product alternatives. In these cases, the manufacturers' advertising investments pay more to the category than to the brand.
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"Innovate yourselves!" is the title of the new Bonsai Sales magazine: gesund.de and NOVENTI have already done it: from pharmacy service provider to 360° healthcare provider: How the two companies are driving the topic of e-health - the comprehensive digitization of the healthcare market. An interview.
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With Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai is further strengthening its expertise in the pharmaceutical and healthcare market - and is now officially launching its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. How the research, marketing and pharma trade press commented on this news ...
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