Over 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.
Read moreFlink, one of Europe's leading instant grocery delivery services, is partnering with Bonsai Research. Manufacturers can use Bonsai to quickly access shoppers' behavioral data, have surveys conducted and better understand the market for instant grocery delivery services. The "Markenartikel" reports on this.
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