We launched bonsAI, the first AI marketing tool that accesses the real behavioral data of 20 million online users worldwide. By analyzing online behavioral data, bonsAI creates detailed target group profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. Jasmin Pampuch, Head of Bonsai Shopper, showed how this works at the launch event last Friday. Her presentation is now available in a short and concise 20-minute video on our YouTube channel.

Shopper Research, Bonsai StrategyElke LoewSeptember 23, 2024Marketing tool, BonsAI, Ai, AI, behavioral data, online usage, online journey

Importance of OTC brand websites is overestimated

Over 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.

Bonsai goes nimble

Flink, one of Europe's leading instant grocery delivery services, is partnering with Bonsai Research. Manufacturers can use Bonsai to quickly access shoppers' behavioral data, have surveys conducted and better understand the market for instant grocery delivery services. The "Markenartikel" reports on this.

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