People make brands! In the DACHvibes podcast, Alexandra von Cukrowiz, Head of Bonsai Lab, shows how Bonsai helps companies to truly align their products and marketing strategies with the needs of consumers. Above all, the expert discussion is about innovation development with the help of co-creation.
Read more"Decoding target groups" is the cover topic of the current issue of "markenartikel". In the magazine for brand management, four target group experts from market research share their expertise on the topic, including Ina Komischke, Client Partner at Bonsai Research. "GenZ wants to be able to make decisions quickly and satisfactorily and therefore prefers direct and uncomplicated communication. Older generations appreciate more detailed information and have more patience for more complex messages," says Ina Komischke: "In our qualitative studies, we see time and again that GenZ questions its brand and consumer decisions more closely.
Read moreThe path from our co-creation workshops to advertising or the supermarket counter is rarely as short as it is now with iglo and Rügenwalder Mühle. And even more rarely do we report on such cases. That's because we usually work for our customers in the background - and stay that way.
Read moreHow we at Bonsai Research work with artificial intelligence (AI) and what added value it brings to companies. We will show you - as always pragmatically and concisely - in this 30-minute webinar.
Read moreWe wish you a pink and merry Christmas! We would like to share a little Christmas story with you today. It's the story of the little Bonsai tree "Peppermint" - and it's actually our Christmas story. And because we also stand for innovation, our Christmas story is AI-generated ...
Read moreExciting challenges for the agriculture of the future result in an exciting project for Bonsai. We tackled this topic of innovation in the agricultural sector in a co-creation workshop with the Forum Moderne Landwirtschaft at the end of November. The background: In 2050, agriculture will have to feed ten billion people, while operating in the most climate-friendly way possible, promoting animal welfare and biodiversity and adapting to changing consumer habits.
Read more... and make ideation processes more efficient with AI. That was the topic of today's first Innovation Journey webinar from Bonsai Research. For all those who missed it: We recorded it for you, of course. And we cordially invite you to join us live at the other events.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: How important will cars be for you in the future?
Read morePeople's longing for ease and freedom has grown enormously in permanent crisis mode. The problem is that the quest for individual freedom threatens to divide our society. The exciting results of the new values index update met with a great response in the media. On 13.01. more about this at an online presentation of Bonsai.
Read more"Cool buddy AI" - under this title Alexandra von Cukrowicz (Head of Bonsai Lab) and Stefka Mihaylova (Director Europe Entropik Technologies) report in Planung & Analyse about the innovative AI application Decode. With Decode, the voice and facial expressions of group discussion participants are analyzed with the help of AI. A twelve-country study shows what the innovative tool can do.
Read moreFood Harbour Hamburg was opened in the Hanseatic city this week - with a large contingent from politics and business. In the future, next-generation foods will be developed, tested and brought to market in the Food Harbor. Bonsai Research is a partner in the project.
Read moreThe Bonsai Lab is the creative space where we try out new things. And on our website we show - now also new - in short videos what we have to offer: Our holistic approach that combines qualitative inquiry with implicit methods and semiotic & cultural analysis. Our Qualitative Classics, Innovation Development and the Future Studies made by Bonsai. And on YouTube you can find an "animalistic" introduction of the Bonsai Lab team.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: What influence do online reviews have on your purchase decision?
Read more"We need to have the overdue and necessary discussion about our role and our quality promise in market research," demands Bonsai-CEO Jens Krüger in his column on marktforschung.de. The discussion is on - also on LinkedIn. Berlin - meaning the associations - rather prevent the development.
Read moreHow digital is the future of qualitative research? What new approaches are there? And which innovations could provide the most interesting insights in the future? Alexandra von Cukrowicz, Head of Bonsai Lab, provides answers to these questions in her latest expert article on marktforschung.de.
Read moreThe home is becoming a multifunctional control centre, the technology largely invisible. Hybrid forms of work are gaining ground. While robots are taking over everyday tasks, do-it-yourself is becoming a meaningful counter-trend. These are just some of the keywords of the QVC future study "Next Home - How will Germany live the day after tomorrow", which is now available for download.
Read moreThe GenZ is also pigeonholed and pressed into buzzwords. The desire to describe young consumers in simple stereotypes and key figures has so far survived every generational change - including that from the so-called Generation Chillstand to Generation Greta. Ina Komischke, Client Partner Bonsai Lab, pleads for differentiated, qualitative target group research in the current issue of planning&analysis.
Read moreKatharina Hartwich (Cosnova) and Alexandra von Cukrowicz (Bonsai) presented the innovative men's cosmetics study: "How we got men to talk about beauty" at Qual360. As part of the qualitative WhatsApp survey, the participants photographed their beauty products, among other things, and thus provided not only numbers and statements, but also special insights into Detschland's bathroom. More about the study and the method will be available on Thursday at Succeet2021 in Munich and here:
Read moreThe pandemic has accelerated the change to virtual everyday life as if in fast motion. This is also changing our homes. The QVC future study "Next Home - How will Germany live the day after tomorrow?" shows that many things will remain and change in the way we live in the future. Because in 2040, our home will be an all-rounder, a place for retreat and departure in equal measure.
Read moreBonsai Research presents exciting research approaches in four events at Market Research Week: We decode the Path to Purchase anew and present how we intelligently combine qualitative research and metering. We show what companies gain from researching the context that shapes people in all walks of life and why CX is less about the "right" software and more about the effective use of the "right" data.
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