Wir gratulieren Alexandra von Cukrowicz, Head of Bonsai Lab! Sie wurde vom BVM als einer der „Köpfe der Marktforschung 2025” ausgezeichnet. Und das hat sie – unserer Meinung nach – so was von verdient! Nachzulesen ist die Würdigung im Jahrbuch der Marktforschung des BVM, in dem Christian Thunig schreibt: „Alexandra von Cukrowicz ist qualitative Forscherin mit Leidenschaft für Innovation. Sie verknüpft kreativ verschiedene Datenquellen…
Read moreSpannendes Thema auf dem BVM-Kongress im ebenso spannenden, neuen Format: „Die Neudefinition des Kunden-Dienstleister-Verhältnisses: Wie der Umgang mit KI die Perspektiven und beruflichen Kontexte verändert.” Ein Thema, über das beide Partner idealerweise gemeinsam sprechen. Und genau das taten Claudia Kleyboldt, Head of Market Research and Insight Management bei der Rügenwalder Mühle, und Alexandra von Cukrowicz, Head of Bonsai Lab, auf dem Branchenevent des BVM.
Read more... this was demonstrated by Katalin Wundke, Consultant at Bonsai Lab, and Alexandra von Cukrowicz, Head of Bonsai Lab, at the Week of Market Research (#WdM25). Almost 100 marketers and market researchers followed the presentation live. If you missed it, you can now watch the exciting presentation on our YouTube channel.
Read moreThe sixth Week of Market Research (#WdM25) starts this year on May 19 and runs until May 27, 2025. We are represented at WdM25 with three great topics. Our Qual researchers from Bonsai Lab are all about Decoding Culture. Our colleagues from Bonsai Strategy are at the start with the topic of Mental Availiability and Bonsai Future with the topic "Values. Change. Growth", which is all about how companies can shape the future on the basis of research.
Read morePeople make brands! In the DACHvibes podcast, Alexandra von Cukrowiz, Head of Bonsai Lab, shows how Bonsai helps companies to truly align their products and marketing strategies with the needs of consumers. Above all, the expert discussion is about innovation development with the help of co-creation.
Read more"Decoding target groups" is the cover topic of the current issue of "markenartikel". In the magazine for brand management, four target group experts from market research share their expertise on the topic, including Ina Komischke, Client Partner at Bonsai Research. "GenZ wants to be able to make decisions quickly and satisfactorily and therefore prefers direct and uncomplicated communication. Older generations appreciate more detailed information and have more patience for more complex messages," says Ina Komischke: "In our qualitative studies, we see time and again that GenZ questions its brand and consumer decisions more closely.
Read moreThe path from our co-creation workshops to advertising or the supermarket counter is rarely as short as it is now with iglo and Rügenwalder Mühle. And even more rarely do we report on such cases. That's because we usually work for our customers in the background - and stay that way.
Read moreHow we at Bonsai Research work with artificial intelligence (AI) and what added value it brings to companies. We will show you - as always pragmatically and concisely - in this 30-minute webinar.
Read moreWe wish you a pink and merry Christmas! We would like to share a little Christmas story with you today. It's the story of the little Bonsai tree "Peppermint" - and it's actually our Christmas story. And because we also stand for innovation, our Christmas story is AI-generated ...
Read moreExciting challenges for the agriculture of the future result in an exciting project for Bonsai. We tackled this topic of innovation in the agricultural sector in a co-creation workshop with the Forum Moderne Landwirtschaft at the end of November. The background: In 2050, agriculture will have to feed ten billion people, while operating in the most climate-friendly way possible, promoting animal welfare and biodiversity and adapting to changing consumer habits.
Read more... and make ideation processes more efficient with AI. That was the topic of today's first Innovation Journey webinar from Bonsai Research. For all those who missed it: We recorded it for you, of course. And we cordially invite you to join us live at the other events.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: How important will cars be for you in the future?
Read morePeople's longing for ease and freedom has grown enormously in permanent crisis mode. The problem is that the quest for individual freedom threatens to divide our society. The exciting results of the new values index update met with a great response in the media. On 13.01. more about this at an online presentation of Bonsai.
Read more"Cool buddy AI" - under this title Alexandra von Cukrowicz (Head of Bonsai Lab) and Stefka Mihaylova (Director Europe Entropik Technologies) report in Planung & Analyse about the innovative AI application Decode. With Decode, the voice and facial expressions of group discussion participants are analyzed with the help of AI. A twelve-country study shows what the innovative tool can do.
Read moreFood Harbour Hamburg was opened in the Hanseatic city this week - with a large contingent from politics and business. In the future, next-generation foods will be developed, tested and brought to market in the Food Harbor. Bonsai Research is a partner in the project.
Read moreThe Bonsai Lab is the creative space where we try out new things. And on our website we show - now also new - in short videos what we have to offer: Our holistic approach that combines qualitative inquiry with implicit methods and semiotic & cultural analysis. Our Qualitative Classics, Innovation Development and the Future Studies made by Bonsai. And on YouTube you can find an "animalistic" introduction of the Bonsai Lab team.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: What influence do online reviews have on your purchase decision?
Read more"We need to have the overdue and necessary discussion about our role and our quality promise in market research," demands Bonsai-CEO Jens Krüger in his column on marktforschung.de. The discussion is on - also on LinkedIn. Berlin - meaning the associations - rather prevent the development.
Read moreHow digital is the future of qualitative research? What new approaches are there? And which innovations could provide the most interesting insights in the future? Alexandra von Cukrowicz, Head of Bonsai Lab, provides answers to these questions in her latest expert article on marktforschung.de.
Read moreThe home is becoming a multifunctional control centre, the technology largely invisible. Hybrid forms of work are gaining ground. While robots are taking over everyday tasks, do-it-yourself is becoming a meaningful counter-trend. These are just some of the keywords of the QVC future study "Next Home - How will Germany live the day after tomorrow", which is now available for download.
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