The OTC manufacturers that pharmacists value the most are Ratiopharm, Bionorica and Hexal. Overall, however, the image of OTC manufacturers among pharmacies still leaves a lot to be desired. This is shown by the new Bonsai OTC Pharmacy Sales Study, the detailed results of which are reported by Markenartikel, Healthcare Marketing and Pharma Relation.
Read moreThe new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.
Read moreLocal pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
Read moreThe Bonsai Pharmacy Sales Survey shows that over-the-counter and OTC manufacturers are not really rated well by pharmacists:inside. Just two examples: The recommendation rates leave much to be desired and a large part of the advertising materials lands unused in the garbage. In an interview with Healthcare Marketing, Bettina Mertens-Danowski, Head of Bonsai Health, explains what the manufacturers can do most effectively.
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