This is how innovation research works today!

Introducing the new Bonsai Innovation Journey: From the first idea to the finished product or service in the market. Our colleagues will take you on our Innovation Journey on three dates, each of which will be 30 to 35 minutes long and to the point.

10/13/2023, 9:30 AM

Find new fields of innovation for your brand and make ideation processes more efficient with AI

Alexandra von Cukrowizc and Prof. Dirk Frank

10/20/2023, 9:30 AM

Quickly test concepts, prices and packaging: with our benchmark database

Margareta Koch and Evelyn Kiepfer

10/27/2023, 9:30 AM

Early potential estimates also for completely new products and categories - and new, real and virtual test market formats

Stefan Feldmeier and Prof. Dirk Frank

Curious?

We show you a first insight into how we understand innovation research at Bonsai in the video.