Exciting challenges for the agriculture of the future result in an exciting project for Bonsai. We tackled this topic of innovation in the agricultural sector in a co-creation workshop with the Forum Moderne Landwirtschaft at the end of November. The background: In 2050, agriculture will have to feed ten billion people, while operating in the most climate-friendly way possible, promoting animal welfare and biodiversity and adapting to changing consumer habits.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: How important will cars be for you in the future?
Read more"Cool buddy AI" - under this title Alexandra von Cukrowicz (Head of Bonsai Lab) and Stefka Mihaylova (Director Europe Entropik Technologies) report in Planung & Analyse about the innovative AI application Decode. With Decode, the voice and facial expressions of group discussion participants are analyzed with the help of AI. A twelve-country study shows what the innovative tool can do.
Read moreThe Bonsai Lab is the creative space where we try out new things. And on our website we show - now also new - in short videos what we have to offer: Our holistic approach that combines qualitative inquiry with implicit methods and semiotic & cultural analysis. Our Qualitative Classics, Innovation Development and the Future Studies made by Bonsai. And on YouTube you can find an "animalistic" introduction of the Bonsai Lab team.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: What influence do online reviews have on your purchase decision?
Read moreHow digital is the future of qualitative research? What new approaches are there? And which innovations could provide the most interesting insights in the future? Alexandra von Cukrowicz, Head of Bonsai Lab, provides answers to these questions in her latest expert article on marktforschung.de.
Read moreThe GenZ is also pigeonholed and pressed into buzzwords. The desire to describe young consumers in simple stereotypes and key figures has so far survived every generational change - including that from the so-called Generation Chillstand to Generation Greta. Ina Komischke, Client Partner Bonsai Lab, pleads for differentiated, qualitative target group research in the current issue of planning&analysis.
Read moreKatharina Hartwich (Cosnova) and Alexandra von Cukrowicz (Bonsai) presented the innovative men's cosmetics study: "How we got men to talk about beauty" at Qual360. As part of the qualitative WhatsApp survey, the participants photographed their beauty products, among other things, and thus provided not only numbers and statements, but also special insights into Detschland's bathroom. More about the study and the method will be available on Thursday at Succeet2021 in Munich and here:
Read moreplanning & analysis reports today: "The team building at Bonsai Research continues - this time the Bonsai Lab, the qualitative research of Bonsai, gets new support: Nadja Hilse as a Client Partner. The experienced semiotician and specialist for cultural insights analyses will take on a cross-sectional function between innovation research, brand strategy and consulting.
Read moreTo really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, from now on we will let you listen in on what people have to say in our studies every month. In original sound. Episode 2: What does health mean to you?
Read moreIn the current issue of planning&analysis, our qualitative expert Alexandra von Cukrowicz and Felix Tiede from Bilendi report on their new men's cosmetics study. The highlight: The qualitative survey of cosmetics users and non-users was conducted via WhatsApp, the favourite messenger of German citizens.
Read moreAlexandra von Cukrowicz is now head of qualitative research at Bonsai Research - this was reported today by Planung&Analyse (P&A). The Bonsai Lab is already the fifth area that Bonsai Research is significantly expanding as part of the "Data + X" 2021 strategy - after Bonsai Strategy, CX & Mystery Research, Media & Analytics and Shopper Research.
Read more"Why qualitative research in particular is struggling so much in the context of other disciplines despite Covid-19 - and why a look at UX helps to understand what is currently lacking. Maybe at least." This topic is commented on by Bonsai CEO Jens Krüger in his column on marktforschung.de.
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