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"Healthy eating should not become a status symbol!"

Alexandra von Cukrowicz, Head of Bonsai Lab analyzes the Nestlé future study on new nutrition between health and enjoyment.

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“How much control are we willing to relinquish to AI?”

Jasmin Pampuch, Head of Bonsai Shopper Research & Behavior Analytics, based on the Nestlé future study, poses the question of trust in AI.

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How Agentic AI Is Changing Research
Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research
How Agentic AI Is Changing Research
Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research

In an interview in the latest issue of the magazine, Jasmin Pampuch explains how AI agents accelerate the insight-gathering process, conducts studies on reusable knowledge bases, and why humans remain irreplaceable when it comes to brand decisions markenartikel.

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Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research
Snackification—Between Indulgence and Self-Optimization
Lab
Snackification—Between Indulgence and Self-Optimization
Lab

What really changes our eating habits? What needs lie behind the desire to optimize our health through nutrition? And when does “mindful eating” simply become “just enjoying food” again? Alexandra von Cukrowicz, Head of the Bonsai Lab, will discuss these topics at the Foodservice Snackday on October 13, 2026, at 4:00 p.m. in Düsseldorf.

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Lab
Nestlé Future Study by Bonsai
Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research, Lab
Nestlé Future Study by Bonsai
Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research, Lab

Bonsai s has published its major study on the future, “How Will Germany Eat in 2040?” This “passion project” by CEO Jens Krüger shows that climate change, preventive health care, and artificial intelligence will fundamentally change what and how people in Germany eat in 2040.

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Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research, Lab

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BONSAI SHOPPER RESEARCH How to Decode the Path to Purchase.

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Bonsai Sales Magazine – Build Your Brand!
The new issue is out.

The latest issue of *Menschenversteher* magazine for marketing and communications professionals is all about branding. It explores new approaches to brand management in the age of AI and crises. It spotlights innovative brand builders. It delves into innovation in experiential and private-label brands. It covers sound branding, scent branding, and cats in space. Let yourself be surprised and inspired!

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