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Market research with Bonsai. We show you potential that you have not seen before.

Bonsai Future Launch: How futurology works today.

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Deutsche Bank: Standard of Living Index 2023

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Value Index 1/2024: What companies need to know now.

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The future of agriculture: co-creation by Bonsai

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Our customers

 
 

Use of AI for innovative analyses

Casual Friday webinar on 15.03.2024 - Here is the recording

How we work with AI at Bonsai and what added value we believe it can bring to companies. We demonstrated this - pragmatically and concisely - in the 30-minute webinar.

Ina Komischke from the Bonsai Lab introduced our new colleague:
Wie Bonsai SIE, who enriches qualitative analysis with semantic insights.

Dirk Hamann from Bonsai Media & Analytics showed:
How we link AI tools with sales data

 
 

Latest contributions from our experts

Recommended
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Bonsai Health
OTC manufacturers have an image problem with pharmacists
Bonsai Health

The new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.

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Bonsai Health
From co-creation to posters and supermarkets
Lab
From co-creation to posters and supermarkets
Lab

The path from our co-creation workshops to advertising or the supermarket counter is rarely as short as it is now with iglo and Rügenwalder Mühle. And even more rarely do we report on such cases. That's because we usually work for our customers in the background - and stay that way.

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Lab
AUMA and Bonsai - Good news for the trade fair industry
Media & Analytics
AUMA and Bonsai - Good news for the trade fair industry
Media & Analytics

More than two thirds of exhibiting companies (71%) will keep their trade fair participation constant. Around 43 percent of companies are planning to increase their trade fair budgets. These are just two of the results of the AUMA Exhibitor Outlook 2024/25, in which we were able to show - once again - that special target groups are a specialty of Bonsai . 

Learn more →
Media & Analytics
 

Bonsai Sales Magazine - Get creative!
The new issue is here.

In the current issue of the magazine by people-understanders for marketing and communication professionals, everything revolves around creativity and innovation. Because creative companies are more successful. Let yourself be inspired by creative companies, people and ideas.

 
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