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Bonsai wins the TOCii – Top Of Class Insights Industry Award 2026 – in the Social Media Research category.

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BonsAI: The new marketing AI from Bonsai accesses real usage data from 20 million online users.

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Bonsai Among the top 20 institutions by revenue: We continue to grow and are now ranked 17th on the Context list.

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VR and Studio@Home: Bonsai presents the new, efficient hybrid solution for test markets as part of a roadshow.

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News & Case Studies

News
The End of the Moral Lecture
Bonsai in the media, Bonsai Strategy, Bonsai Innovation
The End of the Moral Lecture
Bonsai in the media, Bonsai Strategy, Bonsai Innovation

In the current issue of Markenartikel Magazin (Issue 7-8/26), Jan Borcherding and Christian Dössel from Bonsai explain what “green fatigue” means for brand management and why the key lies in what is known as “painless activity.” After all, consumers want to be part of the solution—and no longer part of the problem—when it comes to sustainability, without experiencing cognitive stress or having to make complex lifestyle changes.

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Bonsai in the media, Bonsai Strategy, Bonsai Innovation
INSIDE beauty: Trends for the Cosmetics Industry in 2026
Bonsai Future, Media Coverage, " Bonsai " in the Media
INSIDE beauty: Trends for the Cosmetics Industry in 2026
Bonsai Future, Media Coverage, " Bonsai " in the Media

Social values are redefining consumer behavior in the luxury and fragrance retail sectors. The Values Index from Bonsai —the largest long-term social media study on social change—provides insights into this trend. In INSIDE beauty, the trade magazine for the fragrance industry, Jens Krüger, CEO of Bonsai, highlights the megatrends—and what they mean for companies in the cosmetics industry. Since the INSIDE beauty article is not publicly available, we’ve summarized the most important trends for you here.

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Bonsai Future, Media Coverage, " Bonsai " in the Media
The Creative Crisis Facing Brands—and How to Overcome It
Bonsai in the media, media response
Die Schaffenskrise der Marken – und was dagegen hilft
Bonsai in the media, media response

“Anyone Can Do It—Marketing: The Tightrope Walk Between Opinion Discipline and Behavioral Architecture.” Under this headline, the new column “Real Life” by Bonsai CEO Jens Krüger was published today on marktforschung.de

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Bonsai in the media, media response

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BONSAI TEST MARKET We don't test as if we were in real life—we test in real life.

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BONSAI MEDIA & ANALYTICS You Can't Get Any Closer to ROI

BONSAI SHOPPER RESEARCH (Copy)

BONSAI SHOPPER RESEARCH How to Decode the Path to Purchase.

BONSAI STRATEGY & BRAND (Copy)

BONSAI STRATEGY & BRAND We reveal potential you haven't seen before.

Bonsai Innovation (Copy)

Bonsai Innovation We guide you on your journey toward successful innovation—from the initial idea to launch.

BONSAI FUTURE (Copy)

BONSAI FUTURE Foresight is our business.

Bonsai Sales Magazine – Build Your Brand!
The new issue is out.

The latest issue of *Menschenversteher* magazine for marketing and communications professionals is all about branding. It explores new approaches to brand management in the age of AI and crises. It spotlights innovative brand builders. It delves into innovation in experiential and private-label brands. It covers sound branding, scent branding, and cats in space. Let yourself be surprised and inspired!

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