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BONSAI BLOG.

"Customers' prior knowledge of AI is changing the way advice is given at the point of sale!"

Bettina Mertens-Danowski and Christian Dössel demonstrate how AI-driven prior knowledge is transforming pharmacy counseling and how AI probing helps go beyond initial answers.

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"Healthy eating should not become a status symbol!"

Alexandra von Cukrowicz, Head of the " Bonsai " Lab, analyzes the Nestlé Future Study on new approaches to nutrition that balance health and enjoyment.

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News & Case Studies
Market Research Without Autopilot
Media & Analytics, Shopper Research
Market Research Without Autopilot
Media & Analytics, Shopper Research

In her webinar at innovAItion days, Jasmin Pampuch from Bonsai explains how bot noise and AI-generated content distort social media research—and what behavioral data reveals.

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Media & Analytics, Shopper Research
Esomar Insight250: Jens Krüger Honored
Esomar Insight250: Jens Krüger Honored

Jens Krüger, CEO of Bonsai Research, has been named to the Insight250 2026 list. With this award, the international market research association esomar honors 250 individuals worldwide who are helping to shape the future of insights, analytics, and market research.

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How Agentic AI Is Changing Research
Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research
How Agentic AI Is Changing Research
Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research

In an interview in the latest issue of the magazine, Jasmin Pampuch explains how AI agents accelerate the insight-gathering process, conducts studies on reusable knowledge bases, and why humans remain irreplaceable when it comes to brand decisions markenartikel.

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Bonsai Future, Media Coverage, " Bonsai " in the Media, Shopper Research

News & Case Studies

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BONSAI LAB (Copy)

BONSAI LAB Qualitative research for anyone who dares to think outside the box.

BONSAI CUSTOMER EXPERIENCE (Copy)

BONSAI CUSTOMER EXPERIENCE We optimize customer experiences.

BONSAI TEST MARKET (Copy)

BONSAI TEST MARKET We don't test as if we were in real life—we test in real life.

BONSAI MEDIA & ANALYTICS (Copy)

BONSAI MEDIA & ANALYTICS You Can't Get Any Closer to ROI

BONSAI SHOPPER RESEARCH (Copy)

BONSAI SHOPPER RESEARCH How to Decode the Path to Purchase.

BONSAI STRATEGY & BRAND (Copy)

BONSAI STRATEGY & BRAND We reveal potential you haven't seen before.

Bonsai Innovation (Copy)

Bonsai Innovation We guide you on your journey toward successful innovation—from the initial idea to launch.

BONSAI FUTURE (Copy)

BONSAI FUTURE Foresight is our business.

Bonsai Sales Magazine – Build Your Brand!
The new issue is out.

The latest issue of *Menschenversteher* magazine for marketing and communications professionals is all about branding. It explores new approaches to brand management in the age of AI and crises. It spotlights innovative brand builders. It delves into innovation in experiential and private-label brands. It covers sound branding, scent branding, and cats in space. Let yourself be surprised and inspired!

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