We shape change. We show the big picture, the social context in which companies must prove themselves today. We explore attitudes, behaviors and values - with classic and new, innovative methods. We show which topics companies can credibly represent - and deliver relevant content for them.
Jan Borcherding, Head of Bonsai Public
We monitor trends and developments in society and their impact on individual markets. We are quick to spot changes - and make forecasts on a sound basis.
Experts from sociology, semiotics, psychology and pedagogy create a deep understanding of social contexts and human behavior.
We shape change with you. With our established studies, innovative methods and workshop formats, we accompany companies and organizations into the future of consumption, work and living environments.
We provide you with relevant content for your corporate communications: CSR studies with substance - both in terms of content and methodology - that you can use to set topics in the public eye.
Current examples are: The Deutsche Bank Standard of Living Index (reported on in Frankfurter Allgemeine and Saarbrücker Zeitung, among others), the Autarq Energy Transition Report (in Stern, among others) or the GLORY Payment Report (in Cash, among others).
Social change also alters facts and contexts that were previously believed to be immovable. In order to obtain an initial - or even continuous - orientation in a market or topic, studies on market understanding are the necessary basis. We go beyond bold and simple PR studies that believe they can explain the world with a simple question: established socio-demographic structural questions are complemented by carefully formulated usage, opinion and attitude questions. Our dashboards allow you to explore the data yourself and provide far deeper insights than pure Excel or PowerPoint files. Our best-known market understanding study is the German Donation Monitor, which we conduct for the German Fundraising Association (Deutscher Fundraising Verband e.V.). In addition to a publicly available donation statistics section, it provides NGOs with deep insights into their own brand perception and donor base.
Why do we cite the study Success Factor Creativity as an example here? Because the title was simply too tempting. Because we see creativity as one of our success factors: recognizing trends and topics, thinking them through and researching what is really going on. Above all, however, we answer the question of how these findings can be used.
And what can we learn from the study with the beautiful title Success Factor Creativity? First of all: creative companies are demonstrably more successful! But what do these companies do differently from others? We show you the "creative" potential for your company, your association, your initiative - from personnel management, innovation and organizational development to communication.
The Values Index has been published since 2009 and is the largest social media study on changing values in the German-speaking world (more than 12 million posts were analyzed with the help of AI for the current edition). What does it mean for politics, institutions and companies when values such as freedom and family, health and justice, simplicity and honesty gain or lose importance? Or when these values are redefined by people? At the moment, it requires one thing above all: taking a stand!
The "Values index update 1/2024 - Attitude" with examples of companies that are successfully anticipating the change in values is available to download free of charge. And we will be happy to advise you individually.
Your contact to Bonsai Public
Jan Borcherding
Head of Bonsai Public
According to the latest Kindernothilfe survey on Children's Rights Day on November 20, two thirds of people in Germany would like children's rights to play a greater role in political decisions. Four out of five of those surveyed by Bonsai Research would like to see children's rights enshrined in the Basic Law.
Exciting POS trends from the GLORY Payment Report 2024: 60 percent of people now use the option to withdraw cash at the supermarket checkout (last year it was only 44 percent). Card payments have replaced cash as the most popular payment method in Germany for the first time this year. What's more, artificial intelligence would also be in demand in bricks-and-mortar retail: the majority of consumers would like to see digital assistants in stores that make product recommendations, or would at least try them out.
The cover story of FUNDStücke, the members' magazine of the German Fundraising Association, deals with new approaches to fundraising and the future of the donor market. Interview: Jan Borcherding, Head of Bonsai Public, and Lena Laaser from the donation livestream Friendly Fire. Background: the German Donations Monitor, which is compiled by Bonsai Research.
