We shape change. We show the big picture, the social context in which companies must prove themselves today. We explore attitudes, behaviors and values - with classic and new, innovative methods. We show which topics companies can credibly represent - and deliver relevant content for them.
Jan Borcherding, Head of Bonsai Public
We monitor trends and developments in society and their impact on individual markets. We are quick to spot changes - and make forecasts on a sound basis.
Experts from sociology, semiotics, psychology and pedagogy create a deep understanding of social contexts and human behavior.
We shape change with you. With our established studies, innovative methods and workshop formats, we accompany companies and organizations into the future of consumption, work and living environments.
We provide you with relevant content for your corporate communications: CSR studies with substance - both in terms of content and methodology - which you can use to set topics in the public eye. Like the Otto Group trend study on ethical consumption or the QVC study Next Home - Wie wohnt Deutschland übermorgen.
Since 2009, the Values Index has been the leading indicator of changing values in Germany. For companies, we continuously evaluate the largest social media analysis on the topic, analyzed more than twelve million posts in 2022. So that you know what Germany is currently thinking and feeling - and how you can respond to it.
Creative companies are demonstrably more successful, according to the new study Success Factor Creativity. The central question: What do creative companies do differently than others? We show you the potential for your company - from personnel management, innovation and organizational development to communication.
With our studies, we have our finger on the pulse of the times, update trends and thus provide not only content (see above), but above all important impulses for the strategy of companies. Whether on the topic of nutrition for Nestlé(How is(s)t Germany 2030), for the Sparkassen Innovation Hub (How banks must react to the change in values) or for MEWA on the potential of the sharing economy.
Donation behavior says a lot about the social issues that really move Germany. We show companies where people expect special commitment from them.
More about the German Donation Monitor
Your contact to Bonsai Public
Jan Borcherding
Head of Bonsai Public
Around 50 company and press representatives gathered online for the presentation of the Values Index 1/2024, the largest social media study on social change - around a dozen were guests at Bonsai Research in Hamburg. In addition to the exciting results, the main focus was on how companies need to react to the most important manifestations of the change in values - using best practices, of course.
The newly developed study "Deutsche Bank Standard of Living Index 2023", which was implemented and surveyed by Bonsai Research, met with broad media interest. The Frankfurter Allgemeine, Saarbrücker Zeitung and Südwestpresse, among others, reported on the study. Articles were also published in the trade press (marktforschung.de) and the business press (Geldanlagen Nachrichten).
Der Spiegel reports on the German Donation Monitor 2023, which is conducted by Bonsai Research for the German Fundraising Association. Der Spiegel writes: "According to a survey, donation behavior in the country differs according to political preference. According to the survey, supporters of the Greens are the most generous (...). Voters of the AfD are significantly less willing to donate than those of other parties." Just one result of the German Donation Monitor that shows how many interesting details about the donation behavior of the population the study contains.
