How the donation market is developing ...

... and how NGOs use research results for themselves today. That was the topic of the podcast for which Jörg Schumacher and Andreas Schiemenz of neues stiften interviewed Jan Borcherding, Head of Bonsai Public, on the occasion of the German Fundraising Congress in Berlin in their podcast. "Nobody is longer and more competent in the market research of the donation market than Jan Borcherding", say not we of Bonsai, but the experts of neues stiften. Thank you for the advance praise, which we are happy to justify.

"Only at first glance has little changed in the donation market over the past 25 years. We have an average decline in the donation rate of one percent. But donors are getting older," says Jan Borcherding in the podcast. But although people are getting older, they are not donating more, he adds. "The misconception that young people donate less also cannot be substantiated in market research. Young people," says Borcherding, "are very committed, but they donate differently." What NGOs can learn from the research and how successful organizations use the German Donation Monitor today, more in the podcast of neues stiften.