Press

Bonsai Health is publishing the results of the "Bonsai Pharmacies Digital Check 2025" for the first time today. The new study provides information on the reality and pharmacies' assessment of relevant digitalization topics.

Never new Bonsai OTC pharmacy sales study shows: Overall, the image of OTC manufacturers among pharmacies still leaves a lot to be desired, the new Bonsai OTC Pharmacy Sales Study shows // OTC manufacturers should not cut back in the wrong place - on staff. The human factor is even more important to pharmacies than it used to be // Half of the promotional materials that manufacturers deliver to pharmacies still end up unused // Couponing campaigns are used more by pharmacies than in the previous year // Manufacturer portals are a touchpoint with potential.

Bonsai Research publishes the largest social media study on social change "Values Index 1/25 Psycho-Reality": Society is polarizing like never before. Filter bubbles lead to individual realities that not only determine political opinion-forming and voting behavior, but also consumption. At an online forum for companies and interested media representatives on March 7, 2025, Bonsai Research will show how marketing must react to the new psycho-realities.

Good news in the run-up to Christmas: private donors are giving six billion euros to good causes this year - 200 million euros more than last year. This does not even include large donations of over 1,500 euros. Donations for child and youth welfare are particularly common (28% of donors). The second most important donation purpose is immediate and emergency aid in (civil) war and disaster areas; in third place is animal welfare.

Bonsai Research gains Dr. Anke Möser as a Client Partner. The company is thus further expanding the Bonsai Strategy unit. With her industry and methodological expertise, Dr. Anke Möser will particularly support clients from the pharmaceutical and healthcare sectors.

Bonsai Research is taking over the virtual reality-supported shopper and store research of its previous cooperation partner VR Insight. This means that Bonsai is bringing VR and AR test market research in-house: Bonsai 's new test market is going virtual! Both the technology and the databases as well as existing customers and employees will be taken over.

Bonsai Research launches the new bonsAI today after extensive testing. bonsAI is a state-of-the-art, AI-powered marketing and market research solution that will revolutionize the way companies understand and interact with their audiences. By analyzing online behavioral data from 20 million online users worldwide, bonsAI creates detailed audience profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). In Germany alone, bonsAI has access to the data of 500,000 online users. bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.

Cold remedies are extremely popular with pharmacists. This is the result of the new Bonsai pharmacy study. "There is a clear correlation between the popularity of the OTC/free-choice categories and the margin that can be achieved with them," says Bettina Mertens-Danowski, Head of Bonsai Health. Popular is what brings in the margin: half of all pharmacists surveyed also see the favorite category of colds as one of the biggest revenue generators, according to the Bonsai OTC Category Spotlight.