Test concepts, packaging and prices quickly and thoroughly...

... how this works, among other things with the help of the Bonsai benchmark database, was the topic of today's second webinar on the Innovation Journey from Bonsai Research. Margareta Koch and Evelyn Kiepfer from the Bonsai Strategy Team led the session. For all those who missed it: We have of course recorded it for you (see below).

And we invite you to join us live at the next Innovation Journey event.

Next event

10/27/2023, 9:30 AM

Early potential estimates also for completely new products and categories - and new, real and virtual test market formats

Stefan Feldmeier and Prof. Dirk Frank

Bonsai StrategyElke LoewInnovation Journey, webinar, Dirk Frank, pricing research, concept research, packaging research, concept testing, price testing, packaging testing, Evelyn Kiepfer, Margareta Koch, Bonsai research, Bonsai Strategy, benchmark database