Local pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
Read moreThe Bonsai Pharmacy Sales Survey shows that over-the-counter and OTC manufacturers are not really rated well by pharmacists:inside. Just two examples: The recommendation rates leave much to be desired and a large part of the advertising materials lands unused in the garbage. In an interview with Healthcare Marketing, Bettina Mertens-Danowski, Head of Bonsai Health, explains what the manufacturers can do most effectively.
Read moreWith Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai is further strengthening its expertise in the pharmaceutical and healthcare market - and is now officially launching its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. How the research, marketing and pharma trade press commented on this news ...
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