We launched bonsAI, the first AI marketing tool that accesses the real behavioral data of 20 million online users worldwide. By analyzing online behavioral data, bonsAI creates detailed target group profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. Jasmin Pampuch, Head of Bonsai Shopper, showed how this works at the launch event last Friday. Her presentation is now available in a short and concise 20-minute video on our YouTube channel.

Shopper Research, Bonsai StrategyElke LoewSeptember 23, 2024Marketing tool, BonsAI, Ai, AI, behavioral data, online usage, online journey

GLORY Payment Report 2024: For the first time, Germans prefer to pay by card rather than cash

Exciting POS trends from the GLORY Payment Report 2024: 60 percent of people now use the option to withdraw cash at the supermarket checkout (last year it was only 44 percent). Card payments have replaced cash as the most popular payment method in Germany for the first time this year. What's more, artificial intelligence would also be in demand in bricks-and-mortar retail: the majority of consumers would like to see digital assistants in stores that make product recommendations, or would at least try them out.

Bonsai PublicElke LoewAugust 7, 2024Study, payment methods, PoS, AI, self-service, GLORY Payment Report 2024

Webinar: AI for innovative analyses

How we at Bonsai Research work with artificial intelligence (AI) and what added value it brings to companies. We will show you - as always pragmatically and concisely - in this 30-minute webinar.

Media & Analytics, LabElke LoewMarch 20, 2024AI, artificial intelligence, innovative analyses

A Christmas story from Bonsai - AI sends its regards

We wish you a pink and merry Christmas! We would like to share a little Christmas story with you today. It's the story of the little Bonsai tree "Peppermint" - and it's actually our Christmas story. And because we also stand for innovation, our Christmas story is AI-generated ...

LabElke LoewDecember 18, 2023AI, Christmas movie, Bonsai Research

Insights for retailers: GLORY PAYMENT REPORT 2023

The new Glory Payment Report shows that consumers have become much more open to new (self-service) technologies. Many expect them, as the report's new Bonsai study shows. The barriers to self-service have never been so low. The principle of self-service is now accepted, and the technology has arrived. The use of AI has also long since ceased to be a taboo subject for the vast majority.

Media response, Bonsai PublicElke LoewOctober 30, 2023Glory Payment Report 2023, payment methods, retail, DACH region, Glory, AI

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