In highly competitive markets, brands need to be present in the minds of consumers at decisive purchasing moments. We demonstrated how this works with our client freenet at the Market Research Week. More than 100 participants followed this live. If you were unable to attend, the recording is now available on YouTube. Fabian Winderl (freenet) sums it up: "The Bonsai offers us more depth of explanation in the brand funnel. Specifically, we can derive the really relevant stories for advertising campaigns and can focus on the decisive CEPs (Category Entry Points)."
The sixth Week of Market Research (#WdM25) starts this year on May 19 and runs until May 27, 2025. We are represented at WdM25 with three great topics. Our Qual researchers from Bonsai Lab are all about Decoding Culture. Our colleagues from Bonsai Strategy are at the start with the topic of Mental Availiability and Bonsai Future with the topic "Values. Change. Growth", which is all about how companies can shape the future on the basis of research.
FRAG bonsAI enables companies to develop tailored strategies based on real behavioral data from 20 million online users. Jasmin Pampuch, Head of Shopper Research and Behavior Analytics at Bonsai Research, explains how this works and what sets Bonsai apart from others in an interview at planung & analyse. On May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID).
The Values Index, the largest long-term social media study on social change, was published last month with the new issue 1/25. Jens Krüger (Managing Director of Bonsai) and Kim Haußer (Head of Bonsai Future) explain in Markenartikel, the magazine for brand management, why the current change in values is so challenging for marketing, but also offers opportunities - and what brand values, real-time data and AI technology have to do with it.
On May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID). FRAG bonsAI enables companies to develop customized strategies based on real behavioral data from 20 million online users. And in real time.
Kim Haußer, Head of Bonsai Future, in an interview with NRW handelt: How we at Bonsai research global social trends and change and use qualitative and quantitative research, paired with AI-based observation of behavioral data, to identify early signs of emerging trends and anticipate future consumer behavior.
In February, Bonsai was awarded a TOCii in two categories at the new industry award "Top Of Class Insights Industry", or TOCii for short: Bonsai Health received the TOCii in the pharmaceutical and healthcare research category; Bonsai Future in the trend and future research category. On April 9 and 10, 2025, together with the other winners of the categories, we will be able to show why we received the award - and what Bonsai Health and Bonsai Future can do for companies.
Bonsai is steadily working its way up the rankings of Germany's largest market research companies. This is according to the Context 2024 turnover list published today by marktforschung.de. After making it into the top 25 in 2021 and entering the top 20 last year, Bonsai now ranks 17th among the companies with the highest turnover in the industry with a 24% increase in turnover compared to the previous year.
The new Bonsai Values Index 1/25, the largest social media study on social change, has been published. First results: Society is polarizing like never before. Filter bubbles lead to individual realities that determine political opinion-forming as well as consumption. Many media outlets are reporting on this.
The OTC manufacturers that pharmacists value the most are Ratiopharm, Bionorica and Hexal. Overall, however, the image of OTC manufacturers among pharmacies still leaves a lot to be desired. This is shown by the new Bonsai OTC Pharmacy Sales Study, the detailed results of which are reported by Markenartikel, Healthcare Marketing and Pharma Relation.
Our test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For those who missed it, here is the YouTube video we filmed at the fair. Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "I have never seen a virtual store that is so realistic." Really? Really!
The new industry award “Top Of Class Insights Industry”, or TOCii for short, was just presented at the Succeet market research fair in Wiesbaden. If you missed the ceremony, click here for the interview with the winners Bettina Mertens-Danowski ( Bonsai Health) and Kim Haußer.
At Succeet 25, Jasmin Pampuch, Head of Bonsai Shopper & Behaviour Research, our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but rather analyses the real online behaviour data of 20 million online users worldwide. The highlight: FRAG bonsAI makes concrete suggestions for the channels, the content and even for the visuals and the language of campaigns.
Jasmin Pampuch explains what FRAG_bonsAI really brings to our customers in a YouTube interview at Succeet.
Bonsai Research is the winner of the new industry award "Top Of Class Insights Industry", TOCii for short: on February 13, we will be honored in two of a total of five categories at the Succeet market research trade fair in Wiesbaden: Bonsai Health will receive the TOCii in the Pharmaceutical and Healthcare Research category; Bonsai Future in the Trend and Future Research category. "We have significantly expanded both Bonsai Health and Bonsai Future in terms of content and personnel in recent years. We are delighted that the jury has now recognized this work," emphasizes Bonsai Jens Krüger.
At the premiere of the Top Of Class Insights Industry award, TOCii for short Bonsai Health will be honored as the top institute for pharmaceutical and healthcare research at the succeet industry trade fair on Wednesday. "We have significantly expanded Bonsai Health in terms of content and personnel over the last three years and are delighted that the independent jury of experts is now recognizing this work," says Bettina Mertens-Danowski, Head of Bonsai Health.
At the premiere of the Top Of Class Insights Industry award, TOCii for short, Bonsai Future will be honored as the top institute for trend and future research at the Succeet 2025 industry trade fair on Wednesday. Kim Haußer, Head of Bonsai Future, outlines the recipe for success that has now been recognized by the award as follows: "Bonsai Future takes a proactive approach that goes beyond mere prediction. We offer certainty of direction in rapidly developing and changing markets and support companies in making qualified decisions about opportunities and challenges."
At Succeet 2025, Jasmin Pampuch, Head of Bonsai Shopper & Behavior Research, will be presenting our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but analyzes the real online behavioral data of 20 million online users worldwide. The highlight: bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.
Our test market specialists invite you to experience the new reality of the virtual test market live: At the Succeet 2025 market research trade fair in Wiesbaden. On 12.02.2025 from 17:10 to 17:25 on the Succeet Open Stage, Stefan Feldmeier and Immanuel Bücking will show you how the test market works today. And immediately afterwards, you can test our VR yourself - from 17:30 at the FRAG bonsai Happy Hour at the Open Stage.
At the Succeet 2025 market research trade fair in Wiesbaden, Bonsai Research will be presenting the Open Stage, where more than 50 short presentations by start-ups or innovations from established companies will be presented on February 12 and 13. And, of course, we will also be showcasing the innovations that we consider to be particularly exciting in 2025 - both on the Open Stage and as part of the congress program: our AI solution Frag bonsAI and our realistic research environments in the VR cosmos (which you can also test yourself on both days of the trade fair on the fringes of the Open Stage).
The RMS Podcast Study 2024 has just been published, the largest and most detailed survey on the topic in Germany (15,911 respondents in total). The positive news for advertisers: A third of people in Germany regularly listen to podcasts. And even more importantly: advertising in podcasts is accepted by users.
