Wir gratulieren Alexandra von Cukrowicz, Head of Bonsai Lab! Sie wurde vom BVM als einer der „Köpfe der Marktforschung 2025” ausgezeichnet. Und das hat sie – unserer Meinung nach – so was von verdient! Nachzulesen ist die Würdigung im Jahrbuch der Marktforschung des BVM, in dem Christian Thunig schreibt: „Alexandra von Cukrowicz ist qualitative Forscherin mit Leidenschaft für Innovation. Sie verknüpft kreativ verschiedene Datenquellen…
Read moreWas das Internet für die 2000er war, ist Künstliche Intelligenz für unsere Gegenwart: Sie krempelt alles um – auch die Marktforschung. „Gut so!,” schreibt, Jens Krüger CEO von Bonsai Research, in seiner Kolumne auf marktforschung.de: „Denn die Chancen und Möglichkeiten überwiegen den vermeintlichen Nachteile.” Spannend: KI-Agenten werden zunehmend zu unseren digitalen Stellvertretern. Marketing muss also nicht mehr nur den Menschen adressieren, sondern auch „seine” KI. Was das für die Marktforschung bedeutet …
Read moreSpannendes Thema auf dem BVM-Kongress im ebenso spannenden, neuen Format: „Die Neudefinition des Kunden-Dienstleister-Verhältnisses: Wie der Umgang mit KI die Perspektiven und beruflichen Kontexte verändert.” Ein Thema, über das beide Partner idealerweise gemeinsam sprechen. Und genau das taten Claudia Kleyboldt, Head of Market Research and Insight Management bei der Rügenwalder Mühle, und Alexandra von Cukrowicz, Head of Bonsai Lab, auf dem Branchenevent des BVM.
Read moreBonsai startet seine neue virtuelle Forschungsplattform für Category Management, Produkt-, Packungs- und Konzepttests. Im Rahmen einer Roadshow (s.u.) zeigen wir gemeinsam mit unserem Kunden Rotkäppchen-Mumm, was die virtuellen Testmärkte von Bonsai und das neue, smarte Angebot Studio@Home wirklich bringen.
Read moreDer erste Bonsai Apotheken Digital Check zeigt, dass ApothekerInnen die wachsende Bedeutung von Digitalisierung und Künstlicher Intelligenz erkennen. Aber: 80 Prozent der Apotheken in Deutschland nutzen noch immer ein Faxgerät zur Kommunikation mit dem Außendienst der Hersteller. Über die neue Studie berichten der „markenartikel”, das Magazin für Markenführung, pharma relations, planung & analyse sowie der Monitor Versorgungsforschung.
Read moreIn a recent study for HYLO-Augentropfen, Bonsai Research not only collected the classic advertising impact parameters of the current campaign, but also analyzed its impact on the real sales data of pharmacies. In addition, the question of whether the FC Bayern stars are just as popular as testimonials in the north of Germany as they are in the south was also clarified. Read more in the current issue of p&a.
Read more... this was demonstrated by Katalin Wundke, Consultant at Bonsai Lab, and Alexandra von Cukrowicz, Head of Bonsai Lab, at the Week of Market Research (#WdM25). Almost 100 marketers and market researchers followed the presentation live. If you missed it, you can now watch the exciting presentation on our YouTube channel.
Read moreAt the Week of Market Research (#WdM25), we presented Bonsai Future's trend and future research. With a case about Munich Airport, which shows what the airport will have to offer in 2035 in order to be relevant for visitors. The presentation by Kim Haußer, Head of Bonsai Future, is now available on our YouTube channel.
Read moreBonsai launches its new virtual research platform for category management, product, packaging and concept tests. The highlight: in cooperation with HGT (Herzog, Glaser, Thelen), we are now combining tests in the studio with Studio@Home. A solution that is not only innovative, but above all efficient. As part of a roadshow (see below), together with our client Rotkäppchen-Mumm, we are demonstrating the real benefits of Bonsai 's virtual test markets and the new, smart offering.
Read moreIn highly competitive markets, brands need to be present in the minds of consumers at decisive purchasing moments. We demonstrated how this works with our client freenet at the Market Research Week. More than 100 participants followed this live. If you were unable to attend, the recording is now available on YouTube. Fabian Winderl (freenet) sums it up: "The Bonsai offers us more depth of explanation in the brand funnel. Specifically, we can derive the really relevant stories for advertising campaigns and can focus on the decisive CEPs (Category Entry Points)."
Read moreThe sixth Week of Market Research (#WdM25) starts this year on May 19 and runs until May 27, 2025. We are represented at WdM25 with three great topics. Our Qual researchers from Bonsai Lab are all about Decoding Culture. Our colleagues from Bonsai Strategy are at the start with the topic of Mental Availiability and Bonsai Future with the topic "Values. Change. Growth", which is all about how companies can shape the future on the basis of research.
Read moreFRAG bonsAI enables companies to develop tailored strategies based on real behavioral data from 20 million online users. Jasmin Pampuch, Head of Shopper Research and Behavior Analytics at Bonsai Research, explains how this works and what sets Bonsai apart from others in an interview at planung & analyse. On May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID).
Read moreThe Values Index, the largest long-term social media study on social change, was published last month with the new issue 1/25. Jens Krüger (Managing Director of Bonsai) and Kim Haußer (Head of Bonsai Future) explain in Markenartikel, the magazine for brand management, why the current change in values is so challenging for marketing, but also offers opportunities - and what brand values, real-time data and AI technology have to do with it.
Read moreOn May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID). FRAG bonsAI enables companies to develop customized strategies based on real behavioral data from 20 million online users. And in real time.
Read moreKim Haußer, Head of Bonsai Future, in an interview with NRW handelt: How we at Bonsai research global social trends and change and use qualitative and quantitative research, paired with AI-based observation of behavioral data, to identify early signs of emerging trends and anticipate future consumer behavior.
Read moreIn February, Bonsai was awarded a TOCii in two categories at the new industry award "Top Of Class Insights Industry", or TOCii for short: Bonsai Health received the TOCii in the pharmaceutical and healthcare research category; Bonsai Future in the trend and future research category. On April 9 and 10, 2025, together with the other winners of the categories, we will be able to show why we received the award - and what Bonsai Health and Bonsai Future can do for companies.
Read moreBonsai is steadily working its way up the rankings of Germany's largest market research companies. This is according to the Context 2024 turnover list published today by marktforschung.de. After making it into the top 25 in 2021 and entering the top 20 last year, Bonsai now ranks 17th among the companies with the highest turnover in the industry with a 24% increase in turnover compared to the previous year.
Read moreThe new Bonsai Values Index 1/25, the largest social media study on social change, has been published. First results: Society is polarizing like never before. Filter bubbles lead to individual realities that determine political opinion-forming as well as consumption. Many media outlets are reporting on this.
Read moreThe OTC manufacturers that pharmacists value the most are Ratiopharm, Bionorica and Hexal. Overall, however, the image of OTC manufacturers among pharmacies still leaves a lot to be desired. This is shown by the new Bonsai OTC Pharmacy Sales Study, the detailed results of which are reported by Markenartikel, Healthcare Marketing and Pharma Relation.
Read moreOur test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For those who missed it, here is the YouTube video we filmed at the fair. Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "I have never seen a virtual store that is so realistic." Really? Really!
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