Our test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For those who missed it, here is the YouTube video we filmed at the fair. Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "I have never seen a virtual store that is so realistic." Really? Really!
Read moreThe new industry award “Top Of Class Insights Industry”, or TOCii for short, was just presented at the Succeet market research fair in Wiesbaden. If you missed the ceremony, click here for the interview with the winners Bettina Mertens-Danowski ( Bonsai Health) and Kim Haußer.
Read moreAt Succeet 25, Jasmin Pampuch, Head of Bonsai Shopper & Behaviour Research, our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but rather analyses the real online behaviour data of 20 million online users worldwide. The highlight: FRAG bonsAI makes concrete suggestions for the channels, the content and even for the visuals and the language of campaigns.
Jasmin Pampuch explains what FRAG_bonsAI really brings to our customers in a YouTube interview at Succeet.
Read moreBonsai Research is the winner of the new industry award "Top Of Class Insights Industry", TOCii for short: on February 13, we will be honored in two of a total of five categories at the Succeet market research trade fair in Wiesbaden: Bonsai Health will receive the TOCii in the Pharmaceutical and Healthcare Research category; Bonsai Future in the Trend and Future Research category. "We have significantly expanded both Bonsai Health and Bonsai Future in terms of content and personnel in recent years. We are delighted that the jury has now recognized this work," emphasizes Bonsai Jens Krüger.
Read moreAt the premiere of the Top Of Class Insights Industry award, TOCii for short Bonsai Health will be honored as the top institute for pharmaceutical and healthcare research at the succeet industry trade fair on Wednesday. "We have significantly expanded Bonsai Health in terms of content and personnel over the last three years and are delighted that the independent jury of experts is now recognizing this work," says Bettina Mertens-Danowski, Head of Bonsai Health.
Read moreAt the premiere of the Top Of Class Insights Industry award, TOCii for short, Bonsai Future will be honored as the top institute for trend and future research at the Succeet 2025 industry trade fair on Wednesday. Kim Haußer, Head of Bonsai Future, outlines the recipe for success that has now been recognized by the award as follows: "Bonsai Future takes a proactive approach that goes beyond mere prediction. We offer certainty of direction in rapidly developing and changing markets and support companies in making qualified decisions about opportunities and challenges."
Read moreAt Succeet 2025, Jasmin Pampuch, Head of Bonsai Shopper & Behavior Research, will be presenting our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but analyzes the real online behavioral data of 20 million online users worldwide. The highlight: bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.
Read moreOur test market specialists invite you to experience the new reality of the virtual test market live: At the Succeet 2025 market research trade fair in Wiesbaden. On 12.02.2025 from 17:10 to 17:25 on the Succeet Open Stage, Stefan Feldmeier and Immanuel Bücking will show you how the test market works today. And immediately afterwards, you can test our VR yourself - from 17:30 at the FRAG bonsai Happy Hour at the Open Stage.
Read moreAt the Succeet 2025 market research trade fair in Wiesbaden, Bonsai Research will be presenting the Open Stage, where more than 50 short presentations by start-ups or innovations from established companies will be presented on February 12 and 13. And, of course, we will also be showcasing the innovations that we consider to be particularly exciting in 2025 - both on the Open Stage and as part of the congress program: our AI solution Frag bonsAI and our realistic research environments in the VR cosmos (which you can also test yourself on both days of the trade fair on the fringes of the Open Stage).
Read moreThe RMS Podcast Study 2024 has just been published, the largest and most detailed survey on the topic in Germany (15,911 respondents in total). The positive news for advertisers: A third of people in Germany regularly listen to podcasts. And even more importantly: advertising in podcasts is accepted by users.
Read morePrivate donors are giving six billion euros to good causes this year - 200 million euros more than last year. This does not even include large donations over 1,500 euros. This is shown by the new study "Deutscher Spendenmonitor 2024", which was conducted by Bonsai Public for the German Fundraising Association. This good news - which fits in well with the pre-Christmas period - met with a broad media response. The Neue Westfälische (Paid Content), the Frankfurter Neue Presse, the Generalanzeiger and the Braunschweiger Zeitung, among others, reported on it.
Read moreBonsai Research continues to expand this year: the new unit Bonsai Future was founded in 2024 with the team from the former Trend Office. Most recently, VR Insight's market research was taken over with all tools and parts of the team (read more). With "old" and around a dozen new colleagues, we have developed a wealth of new tools for our customers - and increased turnover with new customers.
Read moreHow has the market research industry developed over the past year? And what's next? And what exactly is "inflation"? Jens Krüger, CEO of Bonsai, asks these questions in his column on marktforschung.de. In the face of political, social and economic upheaval, the market research industry has done quite well on the surface. But behind the scenes, what is probably the biggest shakeout and consolidation of the market in the last 25 years is taking place.
Read moreToday, the German Fundraising Association (DFRV) and the German Central Institute for Social Issues (DZI) are publishing the results of the German Donation Monitor 2024. Two pieces of good news from the study, for which Bonsai Research surveyed 6,039 people in Germany online this year: both the donor rate and the sums donated are up on the previous year.
Read moreOn behalf of Rotkäppchen-Mumm, the trend experts at Bonsai Future examined the culture of enjoyment in Germany. Here are some of the findings: the growing relevance of freedom and self-determination in society is influencing the way we enjoy ourselves. At the same time, the need for experiences with memorable value is increasing, particularly among young adults, i.e. moments that want to be experienced together, on the go, free from conventions and "in real life".
Read moreBonsai Research has taken over the market research division of its previous cooperation partner VR Insight. With virtual reality-based shopper and store research, Bonsai rounds off the test market portfolio. The VR Insight brand will remain under the Bonsai umbrella. Markenartikel, marktforschung.de and Horizont.de (planung & analyse) report on this.
Read moreAccording to the latest Kindernothilfe survey on Children's Rights Day on November 20, two thirds of people in Germany would like children's rights to play a greater role in political decisions. Four out of five of those surveyed by Bonsai Research would like to see children's rights enshrined in the Basic Law.
Read moreBonsai Research gets top reinforcement: Dr. Anke Möser now supports the team of Bonsai Strategy. With her industry and methodological expertise, Dr. Anke Möser will be looking after clients from the pharmaceutical and healthcare sectors in particular. Healthcare Marketing and planning & analysis report on the appointment.
Read moreThe industry portal marktforschung.de, in cooperation with the industry trade fair succeet GmbH, will be honoring the best providers in the insights industry in various areas every year. The award is called: Top Of Class Insights Industry, or TOCii for short. At the premiere, the readers of marktforschung.de nominated Bonsai in three of the five categories: Customer Journey & Touchpoint Analysis, Pharma and Healthcare Research and Trend and Future Research. Many thanks to the marktforschung.de users who nominated us!
Read moreA major interview in the magazine Markenartikel with Kim Haußer, Prof. Peter Wippermann (both Bonsai Future) and Dr. Hannes Fernow (GIM) deals with the question of how brands can deal with the rapid changes of today - and how trend and future research can support them in doing so.
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