According to the latest Kindernothilfe survey on Children's Rights Day on November 20, two thirds of people in Germany would like children's rights to play a greater role in political decisions. Four out of five of those surveyed by Bonsai Research would like to see children's rights enshrined in the Basic Law.
Read moreBonsai Research gets top reinforcement: Dr. Anke Möser now supports the team of Bonsai Strategy. With her industry and methodological expertise, Dr. Anke Möser will be looking after clients from the pharmaceutical and healthcare sectors in particular. Healthcare Marketing and planning & analysis report on the appointment.
Read moreThe industry portal marktforschung.de, in cooperation with the industry trade fair succeet GmbH, will be honoring the best providers in the insights industry in various areas every year. The award is called: Top Of Class Insights Industry, or TOCii for short. At the premiere, the readers of marktforschung.de nominated Bonsai in three of the five categories: Customer Journey & Touchpoint Analysis, Pharma and Healthcare Research and Trend and Future Research. Many thanks to the marktforschung.de users who nominated us!
Read moreA major interview in the magazine Markenartikel with Kim Haußer, Prof. Peter Wippermann (both Bonsai Future) and Dr. Hannes Fernow (GIM) deals with the question of how brands can deal with the rapid changes of today - and how trend and future research can support them in doing so.
Read morePeople make brands! In the DACHvibes podcast, Alexandra von Cukrowiz, Head of Bonsai Lab, shows how Bonsai helps companies to truly align their products and marketing strategies with the needs of consumers. Above all, the expert discussion is about innovation development with the help of co-creation.
Read moreWe launched bonsAI, the first AI marketing tool that accesses the real behavioral data of 20 million online users worldwide. By analyzing online behavioral data, bonsAI creates detailed target group profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. Jasmin Pampuch, Head of Bonsai Shopper, showed how this works at the launch event last Friday. Her presentation is now available in a short and concise 20-minute video on our YouTube channel.
Read moreBonsai Research launches the new bonsAI today after extensive testing. bonsAI is a state-of-the-art, AI-powered marketing and market research solution that will revolutionize the way companies understand and interact with their audiences. By analyzing online behavioral data from 20 million online users worldwide, bonsAI creates detailed audience profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). In Germany alone, bonsAI accesses the data of 500,000 online users. bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.
Read moreExciting POS trends from the GLORY Payment Report 2024: 60 percent of people now use the option to withdraw cash at the supermarket checkout (last year it was only 44 percent). Card payments have replaced cash as the most popular payment method in Germany for the first time this year. What's more, artificial intelligence would also be in demand in bricks-and-mortar retail: the majority of consumers would like to see digital assistants in stores that make product recommendations, or would at least try them out.
Read more"Decoding target groups" is the cover topic of the current issue of "markenartikel". In the magazine for brand management, four target group experts from market research share their expertise on the topic, including Ina Komischke, Client Partner at Bonsai Research. "GenZ wants to be able to make decisions quickly and satisfactorily and therefore prefers direct and uncomplicated communication. Older generations appreciate more detailed information and have more patience for more complex messages," says Ina Komischke: "In our qualitative studies, we see time and again that GenZ questions its brand and consumer decisions more closely.
Read moreThe cover story of FUNDStücke, the members' magazine of the German Fundraising Association, deals with new approaches to fundraising and the future of the donor market. Interview: Jan Borcherding, Head of Bonsai Public, and Lena Laaser from the donation livestream Friendly Fire. Background: the German Donations Monitor, which is compiled by Bonsai Research.
Read moreIn his column on marktforschung.de, Bonsai CEO Jens Krüger warns against oversleeping the topic of AI - and is not sparing in his criticism of the industry: "We are seeing how rapidly AI applications are learning on a daily, even hourly basis. We can already hold conversations with virtual avatars and use them to predict purchasing behavior. Yes, not perfect yet, but let's see what it looks like next week ...
Read moreOur studies don't make it into the "stern" every day. The topic of the Autarq Energy Transition Report 2024, the Bonsai was exciting not only for us, but also for "stern" and its readers. After all, what property owners think and know about the energy transition will have a significant influence on development and thus also on climate protection.
Read moreSpecialist in market and social research, or FAMS for short, is an apprenticeship that provides a practical introduction to the industry - and is fun, as the interview with our trainee Thea Blömer in planung & analyse shows.
Read moreThe magazine Markenartikel and Healthcare Marketing report on the new study by Bonsai Health on the popularity of OTC products and categories: 40 percent of pharmacists spontaneously name colds & sniffles as their favorite category. At the same time, out of 16 categories, this is also the one that is of most financial interest to pharmacies.
Read moreWith this in mind, we celebrated World Bonsai Day again this year on May 11. In line with the trend, of course, AI-supported, on LinkedIn and - we have to have a bit of fun - with a little puzzle. And to make it personal and meaningful, we used it to introduce our experts. Motto: We color the world in unexpected ways.
Read moreThe new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.
Read moreThe path from our co-creation workshops to advertising or the supermarket counter is rarely as short as it is now with iglo and Rügenwalder Mühle. And even more rarely do we report on such cases. That's because we usually work for our customers in the background - and stay that way.
Read moreMore than two thirds of exhibiting companies (71%) will keep their trade fair participation constant. Around 43 percent of companies are planning to increase their trade fair budgets. These are just two of the results of the AUMA Exhibitor Outlook 2024/25, in which we were able to show - once again - that special target groups are a specialty of Bonsai .
Read moreHow we at Bonsai Research work with artificial intelligence (AI) and what added value it brings to companies. We will show you - as always pragmatically and concisely - in this 30-minute webinar.
Read moreLocal pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
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