The new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.
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The path from our co-creation workshops to advertising or the supermarket counter is rarely as short as it is now with iglo and Rügenwalder Mühle. And even more rarely do we report on such cases. That's because we usually work for our customers in the background - and stay that way.
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More than two thirds of exhibiting companies (71%) will keep their trade fair participation constant. Around 43 percent of companies are planning to increase their trade fair budgets. These are just two of the results of the AUMA Exhibitor Outlook 2024/25, in which we were able to show - once again - that special target groups are a specialty of Bonsai .
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How we at Bonsai Research work with artificial intelligence (AI) and what added value it brings to companies. We will show you - as always pragmatically and concisely - in this 30-minute webinar.
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Local pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
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Kim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects. To this end, Bonsai Research has founded its own unit, Bonsai Future, and is further expanding its foresight division. This news was widely reported in the trade press this week. What's behind it ...
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Bonsai is one of the 20 largest market research companies in Germany for the first time. This is according to the Context Turnover List 2023, which marktforschung.de has now published. The figures reflect the fact that our growth strategy is paying off.
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Bonsai Research and EMSU, the provider of digital campaigns at the point of sale (PoS), are now cooperating. In our new test market, companies can measure the success of their digital campaigns at the PoS. We help companies to understand the actual impact of their media placement in retail - and offer a playground to try things out on a small scale.
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Around 50 company and press representatives gathered online for the presentation of the Values Index 1/2024, the largest social media study on social change - around a dozen were guests at Bonsai Research in Hamburg. In addition to the exciting results, the main focus was on how companies need to react to the most important manifestations of the change in values - using best practices, of course.
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The newly developed study "Deutsche Bank Standard of Living Index 2023", which was implemented and surveyed by Bonsai Research, met with broad media interest. The Frankfurter Allgemeine, Saarbrücker Zeitung and Südwestpresse, among others, reported on the study. Articles were also published in the trade press (marktforschung.de) and the business press (Geldanlagen Nachrichten).
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Der Spiegel reports on the German Donation Monitor 2023, which is conducted by Bonsai Research for the German Fundraising Association. Der Spiegel writes: "According to a survey, donation behavior in the country differs according to political preference. According to the survey, supporters of the Greens are the most generous (...). Voters of the AfD are significantly less willing to donate than those of other parties." Just one result of the German Donation Monitor that shows how many interesting details about the donation behavior of the population the study contains.
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In the new webinar series "Better Brands by Bonsai" - we show you what brand research can do for you today. The third part today is about Bonsai BrandMonitor, the brand success monitor.
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In the new webinar series "Better Brands by Bonsai" - we show you what brand research can do for you today. The second part today is about: Bonsai BrandMap - Growth needs potential
Our experts Alexandra von Cukrowicz and Thomas Hoch present here how strategic brand positioning in a competitive environment reveals new potential for brands.
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The preliminary coverage of the largest social media study on changing values was enormous: daily newspapers, the trade press and several news portals reported on the Value Index 2024/1: how society is drifting apart and the tone in social media is becoming harsher. On January 17 at 11 a.m., we will show what companies and institutions can learn from the results of the value index from Bonsai and Trendbüro. We cordially invite you to attend the presentation in person in Hamburg or online:
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More positive than expected: citizens rate their current standard of living as "still good" (2-): This is the result of the newly developed "Deutsche Bank Standard of Living Index 2023", which was implemented by Bonsai Research and surveyed in September 2023. Exciting - among many other things: The mood varies from state to state.
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The new evaluation of the largest long-term social media study on social developments (since 2009) is published today under the title "Values Index Update 2024/1 - Attitude". The study by Bonsai Research and Trendbüro shows that the tone in social media is becoming more aggressive. Society is drifting further apart. Clear attitudes are now required from politicians, institutions and companies. "Freedom", "health" and "family" are the values that concern people the most.
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In the new webinar series "Better Brands by Bonsai" - we show you what brand research can achieve today. The first part today is about: Bonsai BrandCore - Strong brands for heart and mind. Prof. Dirk Frank, Head of Bonsai Strategy, presented how we capture the brand core and the brand codes - as well as the 'mental' availability and the implicit and explicit representation of the brand personality. And how all this helps your brand. Where you can register for the next webinars ....
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We wish you a pink and merry Christmas! We would like to share a little Christmas story with you today. It's the story of the little Bonsai tree "Peppermint" - and it's actually our Christmas story. And because we also stand for innovation, our Christmas story is AI-generated ...
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Meßmer Cold Tea stands for ice-cold tea enjoyment. To draw attention to its product range, Meßmer used an online audio campaign in selected test regions for the first time. The SalesLift analysis that Bonsai carried out for RMS shows how successful online audio was: Sales of the entire product range increased by 22 percent over the four-week campaign period.
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Exciting challenges for the agriculture of the future result in an exciting project for Bonsai. We tackled this topic of innovation in the agricultural sector in a co-creation workshop with the Forum Moderne Landwirtschaft at the end of November. The background: In 2050, agriculture will have to feed ten billion people, while operating in the most climate-friendly way possible, promoting animal welfare and biodiversity and adapting to changing consumer habits.
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