Bonsai Future
We help companies to better understand the complexity of the future business environment, adapt their strategies more quickly, develop innovations and promote needs-oriented brand communication.
Kim Haußer
Prof. Peter Wippermann
Foresight is our business
With our foresight work and futurology, we offer certainty of orientation in rapidly developing and changing markets. We analyze the influencing factors of possible futures and enable qualified decision-making on opportunities and challenges. It is a proactive approach that goes beyond mere forecasting and focuses on preparing desirable scenarios.
Bonsai Future understands foresight both exploratively and normatively and uses observations, interviews, co-creation workshops, statistical data and surveys for analysis. We combine qualitative and quantitative research work with strategic consulting. This makes our work fundamentally different from other offers on the market.
Trends are our coordinates
Our origins are characterized by trend and future research. Recognizing and explaining social change and using it as a force field for the future is a tradition we live by. Work that focuses on people and markets. The technique of scenario planning is a central element of our forecasts. Bonsai Future develops future-proof foresight strategies. We will show you how this works in the presentation (right).
With our future studies, we always have our finger on the pulse of the times in terms of content and methodology: be it for the Otto Group (trend study on ethical consumption), for Nestlé (What is Germany like in 2030), the Sparkassen Innovation Hub (How banks need to respond to changing values) or QVC (Next Home).
Decoding culture is our expertise
Culture connects individuals emotionally and personally. Through shared narratives and values, culture is able to overcome rational differences. Culture becomes more important the more polarized society becomes and the more it comes together in fragmented communities.
"Who do I want to be?" and the question "Who do I want to belong to?" is decided through culture. We determine our place in the world through cultural participation.
Successful brands achieve cultural connectivity through a needs-oriented brand strategy. Because if brands lose touch with the culture of their customers, they become meaningless. Accordingly, there is no cultural dissonance between consumers' self-image and their purchases. Culture is constantly reinventing itself, and sustainable brands integrate the cultural dynamics of their customers into their offering. By systematically deciphering cultures and community codes, Bonsai Future helps to effectively operationalize cultural insights.
The value index is our basic research
Understanding and constantly adapting to the changing values of their customers and employees is becoming increasingly important for companies. With the development of AI, total individual customer centricity is becoming a technological reality. In the future, individual customers and employees will be addressed personally. This is why cultural connectivity is becoming more important alongside digital connectivity, as people tend to buy offers that correspond to their values.
Since 2009, Bonsai Future has been researching behavior and expectations in changing values with the largest social media study in the German-speaking world, the Values Index. Our aim is to document and analyze perceptions and changes in values and thus make them usable as basic research. Find out more in the video or directly in the Values Index 2024/1 download.
Artificial intelligence is our tool
Thanks to its ability to process large amounts of data, recognize patterns and gain insights, artificial intelligence (AI) is a new tool for foresight. AI provides valuable basic material for the development of scenarios and desk research. We see our role as Bonsai Future in particular as checking and contextualizing the AI-generated content and enriching it with real insights from surveys, co-creation workshops with our clients and expert interviews.
Kim Haußer, Head of Bonsai Future
With her international, academic background in business administration and communications coupled with a special interest in psychology and world affairs, Kim thinks and acts holistically and globally. She has a keen sense of emerging consumer needs and knows how to bring people together. Her passion: community building, generational research and lifestyle topics. She passes on her practical experience as Head of Bonsai Future to business students as a lecturer at Campus M University in Munich. Always on the trail of global trends and rays of sunshine, she travels the world, immerses herself in new living environments and incorporates cultural insights into her everyday work.
Prof. Peter Wippermann, Advisory Board Bonsai Future
Prof. Peter Wippermann is the founder of the trend research agency Trendbüro, a consultancy for social change. He was editor of the future magazine "Übermorgen" and designed the future events "Talk with Tomorrow" for Philip Morris. From 1993 to 2015, he taught as a professor of communication design at the Folkwang University of the Arts in Essen. Since 2009, he has published the value index with Bonsai CEO Jens Krüger. One of his favorite topics: How can we use artificial intelligence in a way that really drives companies forward?
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