Mental Availiabilty: Bonsai & Freenet show how it's done

In highly competitive markets, brands need to be present in the minds of consumers at decisive purchasing moments. We demonstrated how this works with our client freenet at the Market Research Week. More than 100 participants followed this live. If you were unable to attend, the recording is now available on YouTube. Fabian Winderl (freenet) sums it up: "The Bonsai offers us more depth of explanation in the brand funnel. Specifically, we can derive the really relevant stories for advertising campaigns and can focus on the decisive CEPs (Category Entry Points)."

Test concepts, packaging and prices quickly and thoroughly...

Price, packaging and concept research. How such tests work, among other things with the help of the Bonsai benchmark database, was the topic of today's second webinar on the Innovation Journey from Bonsai Research. Margareta Koch and Evelyn Kiepfer from the Bonsai Strategy Team led through the session. For all those who missed it: We have of course recorded it for you (see below).

Finding new fields of innovation for your brand ...

... and make ideation processes more efficient with AI. That was the topic of today's first Innovation Journey webinar from Bonsai Research. For all those who missed it: We recorded it for you, of course. And we cordially invite you to join us live at the other events.

Best Case: Weleda - at Insights 2023

This year's Insights Congress of planning & analysis had around 200 industry participants. Together with Dr. Christiane Quaas from Weleda, Prof. Dirk Frank from Bonsai presented the Best Case Weleda: A lesson from the marketing textbook: How large are the target groups we can really reach, and are we making sufficient use of the growth opportunities? What role do segmentations and the consumer journey play?

Recent contributions from/about our experts