This year's Insights Congress of planning & analysis had around 200 industry participants. Together with Dr. Christiane Quaas from Weleda, Prof. Dirk Frank from Bonsai presented the Best Case Weleda: A lesson from the marketing textbook: How large are the target groups we can really reach, and are we making sufficient use of the growth opportunities? What role do segmentations and the consumer journey play?
Read moreThe GenZ is also pigeonholed and pressed into buzzwords. The desire to describe young consumers in simple stereotypes and key figures has so far survived every generational change - including that from the so-called Generation Chillstand to Generation Greta. Ina Komischke, Client Partner Bonsai Lab, pleads for differentiated, qualitative target group research in the current issue of planning&analysis.
Read moreSabine Hedwig Mohr writes in planning&analysis about the new developments at Bonsai: "Customer Experience and the Bonsai Lab are being strengthened. Further acquisitions are announced". marktforschung.de reports on Bonsai: "The most advanced so far is the further development of the Customer Experience/Mystery Research division."
Read moreTogether with QVC, the world's number one in video commerce, Trendbüro and Bonsai publish the current study "New Normal: How does Germany live in the post-Corona world? It shows five theses for life after the Covid 19 crisis.
Read moreIn an interview with planung&analyse, Bonsai CEO Jens Krüger talks about the test markets of the future, the development of Bonsai into a platform for experimental marketing and his plans.
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