More money for a good cause! Media response to the German Donation Monitor

Private donors are giving six billion euros to good causes this year - 200 million euros more than last year. This does not even include large donations over 1,500 euros. This is shown by the new study "Deutscher Spendenmonitor 2024", which was conducted by Bonsai Public for the German Fundraising Association. This good news - which fits in well with the pre-Christmas period - met with a broad media response. The Neue Westfälische (Paid Content), the Frankfurter Neue Presse, the Generalanzeiger and the Braunschweiger Zeitung, among others, reported on it.

German Donation Monitor 2024: More is being donated

Today, the German Fundraising Association (DFRV) and the German Central Institute for Social Issues (DZI) are publishing the results of the German Donation Monitor 2024. Two pieces of good news from the study, for which Bonsai Research surveyed 6,039 people in Germany online this year: both the donor rate and the sums donated are up on the previous year.

New ways for fundraising ...

The cover story of FUNDStücke, the members' magazine of the German Fundraising Association, deals with new approaches to fundraising and the future of the donor market. Interview: Jan Borcherding, Head of Bonsai Public, and Lena Laaser from the donation livestream Friendly Fire. Background: the German Donations Monitor, which is compiled by Bonsai Research.

German Donation Monitor - Spiegel and Süddeutsche report

Der Spiegel reports on the German Donation Monitor 2023, which is conducted by Bonsai Research for the German Fundraising Association. Der Spiegel writes: "According to a survey, donation behavior in the country differs according to political preference. According to the survey, supporters of the Greens are the most generous (...). Voters of the AfD are significantly less willing to donate than those of other parties." Just one result of the German Donation Monitor that shows how many interesting details about the donation behavior of the population the study contains.

German Donation Monitor: More is being donated!

Increasingly precise market research methods enable organizations to get to know the donations market and thus the behavior of their target groups better and better. Jan Borcherding, Head of Bonsai Public, has been in charge of conducting the German Donation Monitor for many years. He highlights current developments in the magazine FUNDStücke of the German Fundraising Association.

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