Bonsai Shopper Research

The TOCiis were just presented at the Succeet market research trade show. Bonsai received the “Top of Class Insights Industry Award” in the exciting Social Media Research category. Congratulations to Jasmin Pampuch and her team!

Bonsai Wins the TOCii 2026 for Social Media Research! With the Top Of Class Insights Industry Award, the industry portal marktforschung.de, in cooperation with the industry trade show Succeet, honors the best providers in the insights industry across four different categories. The TOCii awards ceremony will take place on March 19, 2026, at 12:00 p.m. on the Open Stage at Succeet in Wiesbaden.

True to our motto, “We color the World in unexpected ways,” we’re bringing color to Succeet 2026, which takes place March 18–19 in Wiesbaden.
1) We’re once again presenting the Open Stage, which offers a “colorful” mix of topics every 15 minutes.
2) We’ll highlight the innovation topics we find particularly exciting for 2026. And:
3) We’d also like to invite you to a particularly “colorful” evening.

Giving presentations at brand, marketing, and market research conferences—for some colleagues at Bonsai , this may not be part of their daily routine, but it certainly feels like part of their monthly routine. But for a city to take an interest in futures research, organize a business forum with around 150 participants, and invite Jasmin Pampuch (Head of Shopper Research & Behavioral Analytics) and CEO Jens Krüger to speak… that’s truly something special. And it’s making headlines in the region’s media.

“AI is changing the way we conduct research, think, and make decisions, and that requires guidance,” explains Jasmin Pampuch, Head of Shopper Research / Behavior Analytics and member of the Executive Board at Bonsai, in an interview today on marktforschung.de. Jasmin Pampuch explains what this looks like in practice, what artificial intelligence can offer customers, and why AI should take coffee breaks just as seriously as data sets—using our AI “Ask_bonsAI” as an example, among other things.

FRAG bonsAI enables companies to develop tailored strategies based on real behavioral data from 20 million online users. Jasmin Pampuch, Head of Shopper Research and Behavior Analytics at Bonsai Research, explains how this works and what sets Bonsai apart from others in an interview at planung & analyse. On May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID).

On May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the planung & analyse Deeper Insights Day (DID). FRAG bonsAI enables companies to develop customized strategies based on real behavioral data from 20 million online users. And in real time.

At Succeet 25, Jasmin Pampuch, Head of Bonsai Shopper & Behaviour Research, our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but rather analyses the real online behaviour data of 20 million online users worldwide. The highlight: FRAG bonsAI makes concrete suggestions for the channels, the content and even for the visuals and the language of campaigns.

Jasmin Pampuch explains what FRAG_bonsAI really brings to our customers in a YouTube interview at Succeet.

At Succeet 2025, Jasmin Pampuch, Head of Bonsai Shopper & Behavior Research, will be presenting our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but analyzes the real online behavioral data of 20 million online users worldwide. The highlight: bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.

The industry portal marktforschung.de, in cooperation with the industry trade fair succeet GmbH, will be honoring the best providers in the insights industry in various areas every year. The award is called: Top Of Class Insights Industry, or TOCii for short. At the premiere, the readers of marktforschung.de nominated Bonsai in three of the five categories: Customer Journey & Touchpoint Analysis, Pharma and Healthcare Research and Trend and Future Research. Many thanks to the marktforschung.de users who nominated us!

We launched bonsAI, the first AI marketing tool that accesses the real behavioral data of 20 million online users worldwide. By analyzing online behavioral data, bonsAI creates detailed target group profiles and transforms this data into actionable insights using Knowledge Graphs and Large Language Models (LLMs). bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. Jasmin Pampuch, Head of Bonsai Shopper, showed how this works at the launch event last Friday. Her presentation is now available in a short and concise 20-minute video on our YouTube channel.

Over 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.

It's that time again: The GLORY CASH & PAYMENT REPORT 2022 is online. With exclusive results of a study by Bonsai on current shopping and payment behavior. With trend articles on the future of retail and with many expert contributions on the topic. The report is now available for free download.

How we at Bonsai are decoding the path to purchase anew - online, offline and in between: Insa Weber (Mondelēz International) and Jasmin Pampuch (Bonsai Research) showed this today at ECRlive (GS1 Germany GmbH) in Bremen. The current confectionery study makes it clear that manufacturers should not disregard online influences - even if the majority of purchases in this category are made impulsively in stationary trade.

Jasmin Pampuch, Head of Shopper Research, talks about new, smart research approaches at Shopper Research (Single Source) and about the Bonsai philosophy on research in "real life" in an interview on marktforschung.de.

Christmas is here again in the food retail sector. Just in time for the start of the season, the large confectionery pilot study will soon be launched with our new panel partner Gemius. We collect and analyse the receipts (shopping behaviour), the online behaviour (tracking data) and the purchase motives (through surveys) of confectionery shoppers. Interested in participating?

Bonsai Research is the exclusive institute partner of the panel provider Gemius from 1.9.2021. This means that media usage and purchase data are collected from one and the same person (single source). All websites visited and the advertising contacts there (including the walled garden) are tracked. Shoppers scan their purchases via the Bonsai app on their smartphone.

How sustainable will the sustainability trend affect the beauty industry? What innovative possibilities can retailers use to offer cosmetics customers new shopping experiences? Why do beauty products need purpose and how important is self-care? At Bonsai@VKE-Campus, cosmetics companies were given new impulses - by Jasmin Pampuch (Bonsai) and Marco Burkhardtsmayer (MuSe).

Bonsai is now also expanding its Shopper Research division. As of today, Martina Heise is strengthening the department as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. This means that ad hoc shopper research at Bonsai has a new, powerful duo.

Bonsai is a new supporting member of the VKE cosmetics association, where Jens Krüger was already active as an advisory board member. In a current expert article, the Bonsai-CEO deals with the question of how companies in the beauty segment can successfully react to megatrends such as individualisation, sustainability and ethical consumption.

The "Vitalisation of Retail" is a future study with practical utility. In addition to the well-founded analysis, manufacturers and retailers can directly test in the integrated test market which scenarios are particularly promising for them. How you can still participate:

Corona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.

What will make online shops successful in the future - e.g. social shopping and new ways to shop sustainably - is shown by Bonsai-CEO Jens Krüger in the current W&V Special Data Economy.