To really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: How important will cars be for you in the future?

To really understand consumers, we follow an almost revolutionary concept at Bonsai Lab: listen, listen, ask, listen again. And because a personal statement sometimes says more than 1,000 numbers, we let you listen in on what people have to say in our studies every month. In original sound. Today, the question is: What influence do online reviews have on your purchase decision?

Why market research for marketing should be more than the umpteenth study on Covid-19 and the "NewNormal". And how to prevent the sustainability boom from becoming a sustainability boomerang for companies is described by Jens Krügers in his column on marktforschung.de.