Bonsai Health
We are data experts, Philanthropist , and customer experts. Our sales data provides hard facts. Using proven and innovative market research methods, we get to the bottom of the “why.” Bonsai Health offers integrated solutions, clear answers, and concrete recommendations for the OTC, prescription, and veterinary markets—solutions that truly help you move forward.
OTC
Successful self-medication requires robust pharmacy sales data, real-world point-of-sale (PoS) insights, and a precise understanding of the customer and patient journey. Bonsai Health combines inventory management data from brick-and-mortar and mail-order pharmacies with behavioral and survey data, test markets, and mystery shopping—thereby delivering clear, high-ROI recommendations for PoS and e-commerce.
RX
RX is an extremely complex and challenging category for market research. No two projects are alike. This is not only because of the wide variety of diseases, patient needs, diagnostic methods, treatment options, and stakeholders involved, but also because of the individual—and sometimes difficult and often emotional—journey that every patient goes through. We have the expertise and empathy to handle this.
Animal Health
Pets and owners, owners and veterinarians, veterinarians and pets: Understanding these relationships is crucial for market research in the animal health sector! We help companies understand the emotional bond between people and animals and leverage it for successful business strategies. Our commitment: tailor-made solutions and working on equal footing with stakeholders!
Would you like to know more?
Your contact for Bonsai Health:
Bettina Mertens-Danowski
Head of Bonsai Health
bettina.mertens-danowski@bonsai-research.com
+49 40 607768126
News from the Health Division
Your questions - our solutions
How do your marketing measures work?
Real sales data from pharmacies show what your advertising, POS measures and training really bring. You can't get any closer to ROI.
How are your marketing measures implemented at the POS?
The Bonsai mystery shoppers not only check your placements at the POS, but also record product recommendations from pharmacists and PTAs and their reasons.
Where do you stand in the market? And how can you exploit potential?
We offer more than just market research on image, brand and communication. Our brand strategy experts also develop the strategies for your successful brand (implementation).
How is the Customer & Patient Journey changing?
We decode the Customer & Patient Journey in the health sector anew: We determine the importance of touchpoints - and what role they play in the decision-making process for the patient.
How can you develop better ideas faster than the competition?
Our specialists harness the innovation potential of all market partners - creative consumers and healthcare professionals - for your ideas around marketing, communication and interaction.