We are data savvy, Philanthropist and customer savvy. With our pharmacy sales data, we deliver hard facts. With proven and innovative market research methods, we fathom the "why?". Bonsai Health offers you integrated solutions, clear answers and concrete recommendations that really help you get ahead.
We can access the merchandise management systems of stationary and mail-order pharmacies. Find out how your marketing or training measures affect sales and turnover among pharmacists and physicians. It doesn't get any closer to ROI than this.
We put your questions to the right and important people, whether pharmacists in our own panel, or patients and physicians in our collaborative panel - and quickly deliver the information that matters to you.
Our test market experts compile media and POS test markets individually for you. Compare your planned measures with a test and a control group of pharmacies with identical structures. Test visibility or free choice optimizations, category management systems or assortment changes: in pharmacies and drugstores. So that you know today how your communication and your product (further) developments will be received tomorrow - and how you can optimize them in advance.
Our trained mystery shoppers find out how pharmacies really use their advertising materials: From placement rate to placement check (with real-time online reporting or structured documentation via the Bonsai POS app). They also find out whether and how pharmacists recommend your products.
We decode the Customer & Patient Journey anew. We combine pharmacy sales with behavioral and survey data. With our brand strategy tools, we explore emotional and rational brand positioning. With innovative methods from the Bonsai Lab, we find out what really moves pharmacists, doctors and patients.
We monitor market and sales figures - in the local pharmacy as well as in the mail-order pharmacy. We analyze marketing measures comprehensively - from classic advertising to POS.
Bonsai Test Market & Sales Support
We research what really moves people - and what this means for the customer journey. We investigate the dynamics in the pharmacy market as well as the influences of marketing and media mix on buying behavior.
We provide clear recommendations for your products and services - from optimized marketing and media mix to brand strategy. We support you on the way to the pharmacy and help to improve placement and POS marketing.
Real sales data from pharmacies show what your advertising, POS measures and training really bring. You can't get any closer to ROI.
The Bonsai mystery shoppers not only check your placements at the POS, but also record product recommendations from pharmacists and PTAs and their reasons.
We offer more than just market research on image, brand and communication. Our brand strategy experts also develop the strategies for your successful brand (implementation).
We decode the Customer & Patient Journey in the health sector anew: We determine the importance of touchpoints - and what role they play in the decision-making process for the patient.
Our specialists harness the innovation potential of all market partners - creative consumers and healthcare professionals - for your ideas around marketing, communication and interaction.
Would you like to know more?
Your contact for Bonsai Health:
Bettina Mertens-Danowski
Head of Bonsai Health
bettina.mertens-danowski@bonsai-research.com
+49 40 607768126
The new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.
Local pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.
Over 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.
