We are data savvy, Philanthropist and customer savvy. With our pharmacy sales data, we deliver hard facts. With proven and innovative market research methods, we fathom the "why?". Bonsai Health offers you integrated solutions, clear answers and concrete recommendations that really help you get ahead.
We can access the merchandise management systems of stationary and mail-order pharmacies. Find out how your marketing or training measures affect sales and turnover among pharmacists and physicians. It doesn't get any closer to ROI than this.
We put your questions to the right and important people, whether pharmacists in our own panel, or patients and physicians in our collaborative panel - and quickly deliver the information that matters to you.
Our test market experts compile media and POS test markets individually for you. Compare your planned measures with a test and a control group of pharmacies with identical structures. Test visibility or free choice optimizations, category management systems or assortment changes: in pharmacies and drugstores. So that you know today how your communication and your product (further) developments will be received tomorrow - and how you can optimize them in advance.
Our trained mystery shoppers find out how pharmacies really use their advertising materials: From placement rate to placement check (with real-time online reporting or structured documentation via the Bonsai POS app). They also find out whether and how pharmacists recommend your products.
We decode the Customer & Patient Journey anew. We combine pharmacy sales with behavioral and survey data. With our brand strategy tools, we explore emotional and rational brand positioning. With innovative methods from the Bonsai Lab, we find out what really moves pharmacists, doctors and patients.
We monitor market and sales figures - in the local pharmacy as well as in the mail-order pharmacy. We analyze marketing measures comprehensively - from classic advertising to POS.
Bonsai Test Market & Sales Support
We research what really moves people - and what this means for the customer journey. We investigate the dynamics in the pharmacy market as well as the influences of marketing and media mix on buying behavior.
We provide clear recommendations for your products and services - from optimized marketing and media mix to brand strategy. We support you on the way to the pharmacy and help to improve placement and POS marketing.
Real sales data from pharmacies show what your advertising, POS measures and training really bring. You can't get any closer to ROI.
The Bonsai mystery shoppers not only check your placements at the POS, but also record product recommendations from pharmacists and PTAs and their reasons.
We offer more than just market research on image, brand and communication. Our brand strategy experts also develop the strategies for your successful brand (implementation).
We decode the Customer & Patient Journey in the health sector anew: We determine the importance of touchpoints - and what role they play in the decision-making process for the patient.
Our specialists harness the innovation potential of all market partners - creative consumers and healthcare professionals - for your ideas around marketing, communication and interaction.
Would you like to know more?
Your contact for Bonsai Health:
Bettina Mertens-Danowski
Head of Bonsai Health
bettina.mertens-danowski@bonsai-research.com
+49 40 607768126
Bonsai Research gets top reinforcement: Dr. Anke Möser now supports the team of Bonsai Strategy. With her industry and methodological expertise, Dr. Anke Möser will be looking after clients from the pharmaceutical and healthcare sectors in particular. Healthcare Marketing and planning & analysis report on the appointment.
The industry portal marktforschung.de, in cooperation with the industry trade fair succeet GmbH, will be honoring the best providers in the insights industry in various areas every year. The award is called: Top Of Class Insights Industry, or TOCii for short. At the premiere, the readers of marktforschung.de nominated Bonsai in three of the five categories: Customer Journey & Touchpoint Analysis, Pharma and Healthcare Research and Trend and Future Research. Many thanks to the marktforschung.de users who nominated us!
The magazine Markenartikel and Healthcare Marketing report on the new study by Bonsai Health on the popularity of OTC products and categories: 40 percent of pharmacists spontaneously name colds & sniffles as their favorite category. At the same time, out of 16 categories, this is also the one that is of most financial interest to pharmacies.
