... was not only the motto of this year's German Marketing Day (DMT), but would also have been the appropriate headline for the event there on the topic of market research. Official title: "The new role of market research - why marketers should have us on their radar" - with Eva D. Bock (September), Jason Modemann (Mawave), Dr. Kai Hudetz ECC NEXT) and Jens Krüger (Bonsai Research).

"Why qualitative research in particular is struggling so much in the context of other disciplines despite Covid-19 - and why a look at UX helps to understand what is currently lacking. Maybe at least." This topic is commented on by Bonsai CEO Jens Krüger in his column on marktforschung.de.

marktforschung.de asked. Jens Krüger (Bonsai) and Sebastian Sorger (Norstat) answered. And what is Jens Krüger's marketing hack to inspire customers in times of Corona? The same as usual: "See. Understand. Do. We should be able to do that ;-)".

"Hello! Are you completely crazy now?" asks Bonsai-CEO Jens Krüger in his column on marktforschung.de: "The trade and the current pricing policy seem to be getting out of hand. We, the market researchers in this country, should intervene. Now, before it's too late and we all have to pay the price for the cheapest price."

Bonsai combines the Values Index with a value-based segmentation. What insights the linking of the largest social media analysis with a modern consumer classification offers - and what is behind the idea and the cooperation with the strategy consultancy Fritz Classen.

Jens Krüger deals with topics "from real life" for the first time today - and in future regularly - in the column of the same name. Current topic: Karstadt - and the question of what would happen if ... market researchers (and retail experts) were in charge at the department stores' group.

Lebensmittelzeitung today named confectionery manufacturer Loacker as one of the top 100 brands of 2020. Congratulations! Andreas Wilkening, Managing Director Sales & Marketing at Loacker Germany, summarised the experience the company gained from the Bonsai test market in Bremen two years ago.

Together with QVC, the world's number one in video commerce, Trendbüro and Bonsai publish the current study "New Normal: How does Germany live in the post-Corona world? It shows five theses for life after the Covid 19 crisis.

The "Vitalisation of Retail" is a future study with practical utility. In addition to the well-founded analysis, manufacturers and retailers can directly test in the integrated test market which scenarios are particularly promising for them. How you can still participate:

In an interview with planung&analyse, Bonsai CEO Jens Krüger talks about the test markets of the future, the development of Bonsai into a platform for experimental marketing and his plans.

3,800 mystery shoppers check the hygiene measures in shops nationwide. Making customers feel safe in the shops is becoming an existential issue for retailers.

The Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?

The Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.