Bonsai goes nimble

Flink, one of Europe's leading instant grocery delivery services, is partnering with Bonsai Research. Manufacturers can use Bonsai to quickly access shoppers' behavioral data, have surveys conducted and better understand the market for instant grocery delivery services. The "Markenartikel" reports on this.

Julian Altmann, Head of Retail Media at Flink

"It is becoming increasingly important for FMCG manufacturers to position themselves in the booming quick commerce market," emphasizes Julian Altmann, Head of Retail Media at Flink. According to a recent forecast, quick commerce sales worldwide are expected to double to almost 180 billion euros in the next five years. "As Germany's leading instant grocery delivery service, Flink Retail Media allows us to provide advertisers with the platforms to reach Quick Commerce customers in a targeted way."

The relevant insights into the target group and the positioning of products and brands in Quick Commerce are provided by Bonsai Research. "With Flink, we access behavioral data to cover the entire customer journey," says Michaela Thielen, Client Partner at Bonsai Research: "We offer test markets and surveys at high speed with maximum flexibility."

Michaela Thielen, Client Partner at Bonsai Research