The new Bonsai OTC pharmacy sales study shows that OTC and over-the-counter manufacturers still have an image problem with pharmacists. For the OTC Pharmacy Sales Study, individual evaluation categories such as company image, sales force performance, training formats and popularity of POS advertising materials as well as the Net Promotor Score (NPS) were surveyed for 20 manufacturers in the Bonsai pharmacy panel.
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Over 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.
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Jan Reuter, Influencer and YouTuber with his own pharmacy, calls himself (ironically) "Pill Instructor". On LinkedIn, he has taken on our new study "Bonsai OTCApotheken Außendienst Rating 2023". What he presents in terms of results and conclusions in several videos is pure utility value for pharmaceutical companies - opinionated and also amusing.
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