Erkältungspräparate sind die Lieblingskategorie der Apotheker:innen – und bauen ihre Favoritenrolle weiter aus, zeigt das Bonsai OTC Category Spotlight. Voltaren und Nicorette sind die Hero-Produkte in ihrer jeweiligen Kategorie und werden jetzt von Apotheker:innen noch stärker bevorzugt als im Vorjahr. Über das OTC Bonsai Category Spotlight berichten der Markenartikel, Healthcare Marketing, Horizont / planung&analyse sowie Pharma Relations.

The OTC manufacturers that pharmacists value the most are Ratiopharm, Bionorica and Hexal. Overall, however, the image of OTC manufacturers among pharmacies still leaves a lot to be desired. This is shown by the new Bonsai OTC Pharmacy Sales Study, the detailed results of which are reported by Markenartikel, Healthcare Marketing and Pharma Relation.

The magazine Markenartikel and Healthcare Marketing report on the new study by Bonsai Health on the popularity of OTC products and categories: 40 percent of pharmacists spontaneously name colds & sniffles as their favorite category. At the same time, out of 16 categories, this is also the one that is of most financial interest to pharmacies.

Local pharmacies are losing customers: more than a third of pharmacies (34%) are experiencing a decline in the number of customers. At the same time, OTC and over-the-counter manufacturers continue to have an image problem with pharmacies. These findings from recent Bonsai pharmacy studies - and the question of how OTC manufacturers should react to them - have generated a broad response in the trade press.

The trade press reports on the current results of the Bonsai OTC Pharmacies Field Service Rating 2023. According to this, Ratiopharm, Bionorica, Beiersdorf and Orthomol have the best field service. In general, three quarters of pharmacies do not want to do without OTC sales force visits. However, the individual observations of the manufacturers show serious differences - especially in very decisive criteria such as the willingness to recommend.