Our downloads for you:
Value Index 2024_1 - E-Paper
The largest long-term social media study on changing values shows: Society is drifting towards each other. The tone on social media is becoming increasingly aggressive. People, politicians and companies now need to take a stand.
Otto Group / 6th Trend Study: Ethical Consumption in Transition
The new trend study by the Otto Group and Trendbüro (Research by Bonsai) shows companies the perspectives on the subject of ethical consumption in the face of crises.
Value Index Update 2022-2 - E-Paper
How Germany thinks and feels: Results of the largest social media study on social change: Freedom is the most important value again after ten years!
Study Success Factor Creativity
The first study on the economic significance of creativity. "Creativity as a success factor" makes the difference for companies
Sales Magazine 2022
The Bonsai SALES Magazine 2022 "Get creative!" - order the new issue now
The new Bonsai BrandMap
Marketing without any frills - the presentation by Thomas Hoch. How the new Bonsai BrandMap makes brand personalities transparent, understandable and designable.
Value Index Update 2022-1 - E-Paper
Values Index Update 2022/1 - Project Confidence. The largest social media study on social change shows: Health, freedom and family are the values that people are most concerned about.
Current study: CX from the consumer's point of view
"How did I do?" We studied the feedback behaviour of different age groups in different industries in January 2022. The study reveals six findings.
Sales Magazine 2021
"You can experience something!" - Our magazine on the topic of customer experience
Next Home study by QVC
"How will Germany live the day after tomorrow?" - The trends for the home of the future
Sales Magazine 2020
"Innovate yourselves!" - Our magazine on the topic of innovation for companies, brands and trade