How sustainable will the sustainability trend affect the beauty industry? What innovative possibilities can retailers use to offer cosmetics customers new shopping experiences? Why do beauty products need purpose and how important is self-care? At Bonsai@VKE-Campus, cosmetics companies were given new impulses - by Jasmin Pampuch (Bonsai) and Marco Burkhardtsmayer (MuSe).
Read moreAlexandra von Cukrowicz is now head of qualitative research at Bonsai Research - this was reported today by Planung&Analyse (P&A). The Bonsai Lab is already the fifth area that Bonsai Research is significantly expanding as part of the "Data + X" 2021 strategy - after Bonsai Strategy, CX & Mystery Research, Media & Analytics and Shopper Research.
Read moreUnder this title, marktforschung.de reports that we have acquired the German licence for NeedScope from Kantar: "With the licence, part of the Brand Strategy team from Kantar will also switch to Bonsai on 1 April 2021: Thomas Hoch, Manuel Otte and Joachim Odendahl." Unilever, Mondeléz, Samsung and Google, among others, work with the emotion measurement tool.
Read moreBonsai Research has moved into larger, great offices in Hamburg. Despite the home office, we simply needed more space for our new colleagues. We found it in Theodorstraße in the listed building ensemble "Westend Village". Neo-Renaissance meets 21st century.
Read moreBonsai is now also expanding its Shopper Research division. As of today, Martina Heise is strengthening the department as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. This means that ad hoc shopper research at Bonsai has a new, powerful duo.
Read more"Why qualitative research in particular is struggling so much in the context of other disciplines despite Covid-19 - and why a look at UX helps to understand what is currently lacking. Maybe at least." This topic is commented on by Bonsai CEO Jens Krüger in his column on marktforschung.de.
Read moreBonsai is a new supporting member of the VKE cosmetics association, where Jens Krüger was already active as an advisory board member. In a current expert article, the Bonsai-CEO deals with the question of how companies in the beauty segment can successfully react to megatrends such as individualisation, sustainability and ethical consumption.
Read moreBonsai expands media and advertising impact research..: Michael Voß started work today at the market research specialist Bonsai . As a Client Partner, he strengthens the Media & Analytics division. Michael Voß was previously at Kantar, where as Associate Director Media Research he managed projects for media marketers in particular.
Read moreSabine Hedwig Mohr writes in planning&analysis about the new developments at Bonsai: "Customer Experience and the Bonsai Lab are being strengthened. Further acquisitions are announced". marktforschung.de reports on Bonsai: "The most advanced so far is the further development of the Customer Experience/Mystery Research division."
Read moreFor the first time in its 95-year history, the International Green Week took place as a purely digital event in Berlin on 21 and 22 January. More than 20,000 users took advantage of the IGW platform. Jens Krüger spoke at the event "Reinventing Food Business" about how large retail companies have to change in order to establish real customer proximity.
Read moreEthical consumption has arrived in the middle of society: For more than two thirds of Germans, ethical criteria play an important role in their purchasing decisions. This is a result of the 5th Trend Study on Ethical Consumption by the Otto Group and the Trend Bureau (market research: Bonsai).
Read moreIn its new white paper, the Sparkassen Innovation Hub highlights eleven current trends and theses on the changing understanding of values and the resulting opportunities and challenges for savings banks and banks. It is based on the Values Index 2020 and other studies by Trendbüro, Bonsai Research, Kantar and measury.
Read moreTime for themselves - "me-time" - was used by women in 2020 primarily to watch favourite series and films, to surf the internet and to shop online. For the next few months, they have resolved to think positively (59 percent) and pay more attention to their own well-being (49 percent), according to the four-country study.
Read moreThe mystery shoppers of Bonsai evaluate retail in Corona times. While the shopping experience in supermarkets is improving, almost all discounters perform worse from wave to wave. Exception: Aldi Süd.
Read moreHow do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks:
Read moremarktforschung.de asked. Jens Krüger (Bonsai) and Sebastian Sorger (Norstat) answered. And what is Jens Krüger's marketing hack to inspire customers in times of Corona? The same as usual: "See. Understand. Do. We should be able to do that ;-)".
Read moreFor the first time, a study proves the direct effect of digital video advertising on the sales of health brands. The video ads on Facebook and Instagram were specifically played in test markets and linked to real sales figures from the Bonsai pharmacy panel. The first result: where the brands were advertised, sales in stationary pharmacies increased by five percent on average.
Read moreHow sustainably will people's behaviour change as a result of the Corona crisis? And how can companies react to the sometimes contradictory developments in consumer behaviour? Five implications for companies are shown by Bonsai-CEO Jens Krüger in his expert article in the current issue of the magazine markenartikel.
Read moreOur values determine how we live and what we consume. Björn Welzel (Fritz Classen) and Jens Krüger (Bonsai) explain the advantages of a new, differentiated and value-based consumer segmentation for companies in an expert article in p&a.
Read moreWhy market research for marketing should be more than the umpteenth study on Covid-19 and the "NewNormal". And how to prevent the sustainability boom from becoming a sustainability boomerang for companies is described by Jens Krügers in his column on marktforschung.de.
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