Vitalising Beauty Shopping - Bonsai at the Cosmetics Association VKE

How sustainable will the sustainability trend affect the beauty industry? What innovative possibilities can retailers use to offer cosmetics customers new shopping experiences? Why do beauty products need purpose and how important is self-care? At Bonsai@VKE-Campus, cosmetics companies were given new impulses - by Jasmin Pampuch (Bonsai) and Marco Burkhardtsmayer (MuSe).

Shopper Research, Bonsai on TourElke Loew12 May 2021Cosmetics, VKE Cosmetics Association, Vitalisation of the trade, Sustainability, Purpose

How the cosmetics industry can benefit from social trends

Bonsai is a new supporting member of the VKE cosmetics association, where Jens Krüger was already active as an advisory board member. In a current expert article, the Bonsai-CEO deals with the question of how companies in the beauty segment can successfully react to megatrends such as individualisation, sustainability and ethical consumption.

Shopper Research, Bonsai in the mediaElke Loew12 February 2021Cosmetics, Values Index, Social Values, Ethical Consumption, Conscious Life, Values Index Corona Update, Trendbüro, VKE, VKE Cosmetics Association, Health, Otto Group, Bonsai Reseach

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