Ethical Consumption Established in the Mainstream - Otto Group Trend Study

Ethical consumption has arrived in the middle of society: For more than two thirds of Germans, ethical criteria play an important role in their purchasing decisions. This is a result of the 5th Trend Study on Ethical Consumption by the Otto Group and the Trend Bureau (market research: Bonsai).

Lab, Bonsai FutureElke Loew17 January 2021Bonsai Reseach, Otto Group, Trend Study, Trend Office, Consumer Research, Ethical Consumption, Sustainability, Study

Is this marketing or can it go away?

Why market research for marketing should be more than the umpteenth study on Covid-19 and the "NewNormal". And how to prevent the sustainability boom from becoming a sustainability boomerang for companies is described by Jens Krügers in his column on marktforschung.de.

Lab, media echoElke Loew22 October 2020The new normal, sustainability, price war, real life, consumer research, consumer behaviour

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