Bonsai Health today published the latest figures from Bonsai ApoVote - the representative survey of pharmacists in Germany. The first result: savings are being made on the subject of health. Exciting for the pharmaceutical companies and for the trade press: 57 percent of pharmacists say that their customers ask more often for cheaper product alternatives. In these cases, the manufacturers' advertising investments pay more to the category than to the brand.
Read more"Innovate yourselves!" is the title of the new Bonsai Sales magazine: gesund.de and NOVENTI have already done it: from pharmacy service provider to 360° healthcare provider: How the two companies are driving the topic of e-health - the comprehensive digitization of the healthcare market. An interview.
Read moreWith Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai is further strengthening its expertise in the pharmaceutical and healthcare market - and is now officially launching its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. How the research, marketing and pharma trade press commented on this news ...
Read moreFor the first time, a study proves the direct effect of digital video advertising on the sales of health brands. The video ads on Facebook and Instagram were specifically played in test markets and linked to real sales figures from the Bonsai pharmacy panel. The first result: where the brands were advertised, sales in stationary pharmacies increased by five percent on average.
Read moreAndrea Buzzi, CEO & Founder of The Medial Network, talks to Bonsai-CEO Jens Krüger about the importance of the value of health - on the way from self-optimisation to self-care. How are people's attitudes changing and what implications does this have for companies in the health sector?
Read more
