Brands against Corona: Germany needs a vaccination initiative! 150 major brands have joined forces and are changing their well-known claims. From "Square. Practical. Geimpft" to "Freude am Impffen" and "Have a break, have a pieks" to "Dann geh doch zum Impffen". Great initiative by the Mercedes lead agency Antoni. Inspired us to turn "SEE. UNDERSTAND. MAKE." into something new

The mystery shoppers of Bonsai evaluate retail in Corona times. While the shopping experience in supermarkets is improving, almost all discounters perform worse from wave to wave. Exception: Aldi Süd.

How sustainably will people's behaviour change as a result of the Corona crisis? And how can companies react to the sometimes contradictory developments in consumer behaviour? Five implications for companies are shown by Bonsai-CEO Jens Krüger in his expert article in the current issue of the magazine markenartikel.

Corona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.