Call for vaccination! 150 brands are changing their claims. So are we.

Brands against Corona: Germany needs a vaccination initiative! 150 major brands have joined forces and are changing their well-known claims. From "Square. Practical. Geimpft" to "Freude am Impffen" and "Have a break, have a pieks" to "Dann geh doch zum Impffen". Great initiative by the Mercedes lead agency Antoni. Inspired us to turn "SEE. UNDERSTAND. MAKE." into something new

Bonsai HealthElke Loew8 December 2021Corona, Marche

Supermarkets and discounters in the Mystery Check

The mystery shoppers of Bonsai evaluate retail in Corona times. While the shopping experience in supermarkets is improving, almost all discounters perform worse from wave to wave. Exception: Aldi Süd.

Customer Experience & MysteryElke Loew23 December 2020Bonsai Research, Bonsai Mystery Shopping, mystery shoppers, food retail, discounters, supermarkets, Corona, store check

Living between Conscious Life and New Hedonism

How sustainably will people's behaviour change as a result of the Corona crisis? And how can companies react to the sometimes contradictory developments in consumer behaviour? Five implications for companies are shown by Bonsai-CEO Jens Krüger in his expert article in the current issue of the magazine markenartikel.

Media response, Bonsai StrategyElke Loew2 November 2020Bonsai GmbHBonsai Research, Branded Goods, Corona, The New Normal, Cultural Change, Corporate Strategy

Shopping behaviour is changing permanently

Corona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.

Shopper ResearchElke Loew10 June 2020Corona, shopping behaviour, shopper research, Bonsai Research, CodeCheck, retail study, retail research, retail, study, Jasmin Pampuch, sustainability, shopping, shopping trends, consumer study, ingredients

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