"Bonsai Research acquires NeedScope"

Under this title marktforschung.de reports today that we have acquired the Germany licence for NeedScope from Kantar: "With the licence, part of the Brand Strategy team from Kantar will also switch to Bonsai on 1 April 2021 : Thomas Hoch, Manuel Otte and Joachim Odendahl".

NeedScope reliably measures emotions, which companies like Unilever, Mondeléz, Samsung or Google use strategically. NeedScope measures the emotions that decide whether a brand is loved and bought, a service considered. This allows brands to be consistently aligned with people's emotional needs. With NeedScope, more than 10,000 projects have been successfully carried out in more than 100 countries.

More information on NeedScope can be found on the Bonsai website at Bonsai Strategy.
More information on the new Bonsai Strategy team can be found in a press release.
News about NeedScope in the marktforschung.de news overview.

In an interview with planung&analyse, Bonsai CEO Jens Krüger explains the overall growth strategy of Bonsai and the role of the new strategy team.

The new NeedScope and Strategy Team at Bonsai-Research: Thomas Hoch, Manuel Otte and Joachim Odendahl.