In its new white paper, the Sparkassen Innovation Hub highlights eleven current trends and theses on the changing understanding of values and the resulting opportunities and challenges for savings banks and banks. It is based on the Values Index 2020 and other studies by Trendbüro, Bonsai Research, Kantar and measury.
Read moremarktforschung.de asked. Jens Krüger (Bonsai) and Sebastian Sorger (Norstat) answered. And what is Jens Krüger's marketing hack to inspire customers in times of Corona? The same as usual: "See. Understand. Do. We should be able to do that ;-)".
Read more2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.
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