QVC study Next Home - the future of living

The home is becoming a multifunctional control centre, the technology largely invisible. Hybrid forms of work are gaining ground. While robots are taking over everyday tasks, do-it-yourself is becoming a meaningful counter-trend. These are just some of the keywords of the QVC future study "Next Home - How will Germany live the day after tomorrow", which is now available for download.

Lab, Bonsai FutureElke Loew20 January 2022Future study, smart home, living of the future, trend office, Bonsai Research, trend study

Ethical Consumption Established in the Mainstream - Otto Group Trend Study

Ethical consumption has arrived in the middle of society: For more than two thirds of Germans, ethical criteria play an important role in their purchasing decisions. This is a result of the 5th Trend Study on Ethical Consumption by the Otto Group and the Trend Bureau (market research: Bonsai).

Lab, Bonsai FutureElke Loew17 January 2021Bonsai Reseach, Otto Group, Trend Study, Trend Office, Consumer Research, Ethical Consumption, Sustainability, Study

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