Our values determine how we live and what we consume. Björn Welzel (Fritz Classen) and Jens Krüger (Bonsai) explain the advantages of a new, differentiated and value-based consumer segmentation for companies in an expert article in p&a.
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Bonsai combines the Values Index with a value-based segmentation. What insights the linking of the largest social media analysis with a modern consumer classification offers - and what is behind the idea and the cooperation with the strategy consultancy Fritz Classen.
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