Why market research for marketing should be more than the umpteenth study on Covid-19 and the "NewNormal". And how to prevent the sustainability boom from becoming a sustainability boomerang for companies is described by Jens Krügers in his column on marktforschung.de.

Lab, media echoElke Loew22 October 2020The new normal, sustainability, price war, real life, consumer research, consumer behaviour

The price question: What comes after the price war?

"Hello! Are you completely crazy now?" asks Bonsai-CEO Jens Krüger in his column on marktforschung.de: "The trade and the current pricing policy seem to be getting out of hand. We, the market researchers in this country, should intervene. Now, before it's too late and we all have to pay the price for the cheapest price."

Media responseElke Loew30 July 2020Market research, Bonsai Research, price war, price research, pricing, market researchers, retail, retail research, discount battle, manufacturer

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