Pharma study for Facebook: How digital advertising affects sales

For the first time, a study proves the direct effect of digital video advertising on the sales of health brands. The video ads on Facebook and Instagram were specifically played in test markets and linked to real sales figures from the Bonsai pharmacy panel. The first result: where the brands were advertised, sales in stationary pharmacies increased by five percent on average.

Media & AnalyticsElke Loew3 November 2020Impact study, Pharma, Bonsai Research, Bonsai Analytics, Facebook, Kantar, Pharma study, Pharmacy panel

Values Index 2020 Corona Update: 5 trends that companies need to know about

2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.

Lab, Bonsai Strategy, Bonsai FutureElke Loew24 June 2020Values Index, Changing Values, Social Values, Bonsai Research, Social Media Analysis, Corona Update, Study, Trend Bureau, Trend Researcher, Trends, Kantar, Consumer Research, FutureResearch

Values Index 2020: More lifestyle. More politics. More individuality.

The Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?

Lab, Bonsai FutureElke Loew14 April 2020Values Index, Social Media Analysis, Study, Changing Values, Trend Bureau, Kantar, Bonsai Research, Market Research, Bonsai Sales Magazine, Social Values, Corporate Strategy, Health, Family, Success

Values Index 2020 - Highlights in video

The Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.

Lab, Bonsai FutureElke Loew21 February 2020Values Index, study, Trendbüro, Kantar, Bonsai Reseach, social media analysis, market research, trend forecaster, trend researcher

Recent contributions from/about our experts