For the first time, a study proves the direct effect of digital video advertising on the sales of health brands. The video ads on Facebook and Instagram were specifically played in test markets and linked to real sales figures from the Bonsai pharmacy panel. The first result: where the brands were advertised, sales in stationary pharmacies increased by five percent on average.

2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.

The Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?

The Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.