The mystery shoppers of Bonsai evaluate retail in Corona times. While the shopping experience in supermarkets is improving, almost all discounters perform worse from wave to wave. Exception: Aldi Süd.
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Lebensmittelzeitung today named confectionery manufacturer Loacker as one of the top 100 brands of 2020. Congratulations! Andreas Wilkening, Managing Director Sales & Marketing at Loacker Germany, summarised the experience the company gained from the Bonsai test market in Bremen two years ago.
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Eastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.
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Retailers are doing a great job in the Corona crisis! According to a recent study by Bonsai Research, the "local heroes" are rated best: Butchers, bakeries, fruit and greengrocers.
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3,800 mystery shoppers check the hygiene measures in shops nationwide. Making customers feel safe in the shops is becoming an existential issue for retailers.
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