GLORY Payment Report 2024: For the first time, Germans prefer to pay by card rather than cash

Exciting POS trends from the GLORY Payment Report 2024: 60 percent of people now use the option to withdraw cash at the supermarket checkout (last year it was only 44 percent). Card payments have replaced cash as the most popular payment method in Germany for the first time this year. What's more, artificial intelligence would also be in demand in bricks-and-mortar retail: the majority of consumers would like to see digital assistants in stores that make product recommendations, or would at least try them out.

Bonsai PublicElke LoewAugust 7, 2024Study, payment methods, PoS, AI, self-service, GLORY Payment Report 2024

Bio-Zentrale successfully builds awareness with audio

In the current audio effect case study, audio marketer RMS shows how audio advertising makes people want to buy the products of the organic headquarters. First highlight of the study conducted by Bonsai Research: The brand awareness of Bio-Zentrale more than tripled through audio contact. The willingness to buy also increased significantly.

Media & AnalyticsElke LoewApril 12, 2022Case Study, Audio, RMS, Audio Effect, Study, Organic Headquarters, Media Research

The new value index - video series on YouTube

Under the title "Values Index Update 2022/1 - Project Confidence", the new evaluation of the largest social media study on social developments will be published on 7.4.2022. Jens Krüger, CEO of Bonsai Research, reveals today what is in the new Values Index - and what you can expect from the study.

Bonsai Strategy, Bonsai FutureElke LoewApril 5, 2022Values index, changing values, study, Trendbüro, Bonsai Research

New CX study from Bonsai: What does Gen Z say and which industries need to catch up?

Bonsai In its current customer experience study, Research asked those whom the topic really concerns: the consumers. W&V, Internet World, E-Commerce Magazin (title: "Why Gen Z doesn't feel taken seriously") and Markenartikel ("These industries have some catching up to do in customer experience management"), among others, report on the results.

Customer Experience & Mystery, Media ResponseElke LoewMarch 8, 2022Customer Experience, Study, CX Study, Bonsai Research, Customer Ratings, Gen Z

RAWBITE is well received in the Bonsai test in the go2market

The fruit and nut bar RAWBITE is selling very well in the Cologne test supermarket go2market - and is also convincing in terms of appeal and taste. The question of how the bar's claim will affect purchasing behaviour remains exciting. Part 2 of our series on the RAWBITE study.

RAWBITE tests with Bonsai in go2market

Yesterday, the fruit and nut bar RAWBITE launched its first trial with Bonsai Research in Cologne's go2market, a test supermarket for product launches, relaunches and optimisations. RAWBITE is the first client to use the new go2market module of the Bonsai Launch Pad - our toolbox for exploring the opportunities of new launches and potential changes to established products. How does this work and what do we do for RAWBITE?

Test Market & Sales SupportElke Loew1 October 2021go2market, test supermarket, RAWBITE, Bahlsen, study

Ethical Consumption Established in the Mainstream - Otto Group Trend Study

Ethical consumption has arrived in the middle of society: For more than two thirds of Germans, ethical criteria play an important role in their purchasing decisions. This is a result of the 5th Trend Study on Ethical Consumption by the Otto Group and the Trend Bureau (market research: Bonsai).

Lab, Bonsai FutureElke Loew17 January 2021Bonsai Reseach, Otto Group, Trend Study, Trend Office, Consumer Research, Ethical Consumption, Sustainability, Study

Values Index 2020 Corona Update: 5 trends that companies need to know about

2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.

Technologies and solutions that outlast the crisis

Together with QVC, the world's number one in video commerce, Trendbüro and Bonsai publish the current study "New Normal: How does Germany live in the post-Corona world? It shows five theses for life after the Covid 19 crisis.

Future of retail: study by Trendbüro and Bonsai starts

The "Vitalisation of Retail" is a future study with practical utility. In addition to the well-founded analysis, manufacturers and retailers can directly test in the integrated test market which scenarios are particularly promising for them. How you can still participate:

Shopper Research, LabElke Loew11 June 2020Market Research, Study, Retail Study, The New Normal, Best Practice, Trend Bureau, FMCG, Future Research,Bonsai Research, Retail, ConsumerResearch

Shopping behaviour is changing permanently

Corona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.

5 trends in e-commerce experience - Jens Krüger in W&V

What will make online shops successful in the future - e.g. social shopping and new ways to shop sustainably - is shown by Bonsai-CEO Jens Krüger in the current W&V Special Data Economy.

Local Heros: Retail does a top job in the crisis

Retailers are doing a great job in the Corona crisis! According to a recent study by Bonsai Research, the "local heroes" are rated best: Butchers, bakeries, fruit and greengrocers.

Covid 19 stress test for trade

3,800 mystery shoppers check the hygiene measures in shops nationwide. Making customers feel safe in the shops is becoming an existential issue for retailers.

Customer Experience & MysteryElke Loew20 April 2020Study, Retail Study, Retail, Food Retail, Mystery Shopping, Corona Measures, Bonsai Research, Market Research, The New Normal, Retail Research

Values Index 2020: More lifestyle. More politics. More individuality.

The Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?

Values Index 2020 - Highlights in video

The Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.

Lab, Bonsai FutureElke Loew21 February 2020Values Index, study, Trendbüro, Kantar, Bonsai Reseach, social media analysis, market research, trend forecaster, trend researcher

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