In this new format on YouTube (and on all podcast platforms), Thomas Beers, CEO of ABConcepts, talks about current topics in the wholesale catering industry. This time with Kyra Thiele, Head of Bonsai Sales & Food Service, among other things about how we at Bonsai support start-ups to get off to a successful start in gastronomy and wholesale.

Food Harbour Hamburg was opened in the Hanseatic city this week - with a large contingent from politics and business. In the future, next-generation foods will be developed, tested and brought to market in the Food Harbor. Bonsai Research is a partner in the project.

"We need to have the overdue and necessary discussion about our role and our quality promise in market research," demands Bonsai-CEO Jens Krüger in his column on marktforschung.de. The discussion is on - also on LinkedIn. Berlin - meaning the associations - rather prevent the development.

Among amateur chefs and bakers, the edible, organic flower toppings of the ROSIE ROSE brand from TALA Food have long since ceased to be an insider tip. The sales experts at Bonsai Sales & Food Service are now bringing the visual highlights for desserts or cakes, ice cream or cocktails to the catering trade and wholesalers, among others.

Whether you are a start-up or an established manufacturer - with the Bonsai Professionals Box you will receive expert feedback from the catering industry before the market launch of your new product. Chefs, purchasing managers and managers from the wholesale trade test and evaluate not only taste, preparation and packaging in their establishments. The gastronomy professionals also make suggestions for product improvements and pricing and assess the potential for success.

krautcraftproduces sustainable, high-quality and fine herbal teas and tinctures, drawing on traditional apothecary craftsmanship. The name says it all: Kraut stands for the most important raw material, the herbs; Craft for the artisanal production method. Bonsai Sales & Food Service now brings the krautcraft productsto new distribution channels.

Saving bees with an iced tea - that is the idea of the young Cologne-based start-up "Oh, Honey". Adding a subtle sweetness to iced tea with honey combines enjoyment, well-being and sustainability. Bonsai Sales & Food Service is now supporting the start-up Oh, Honey on its way into food retail (LEH) and food service.

Congratulations to our customer Amalia Neufeld! The founder of GASTROtaste / POMOM was awarded the first Female Founders Award 2022 at Internorga. The award for female leadership in start-ups is presented by the Best Founders Family of Hack AG together with Zentis, Zeelandia and the foodservice women's network.

For two and a half years, Bonsai Sales has been supporting companies from other countries in bringing their products to the German market. We organise campaigns in the trade and listings in test markets. Today an unusual example: Mandora, a new variety of oranges and tangerines. Its Bonsai campaign in supermarkets (REWE and EDEKA in Bremen and the surrounding area) was so successful that the fruit was sold out the next day.

Bonsai now also offers start-ups sales in the food service sector - in gastronomy, communal catering and wholesale. Only one month after the launch of the new unit "Bonsai Sales & Food Services", the first projects for the two new clients GASTROtaste and Zonama-Food are already underway. The "markenartikel" reports on how Bonsai supports the innovative products of the two companies in sales.

"Market research has to struggle for new things, for new methods, for new models of cooperation, for diversity in thinking and acting," writes Jens Krüger in his column on marktforschung.de. This is what Bonsai stands for. Again and again. Currently, we have combined our test market research with data-supported sales. We are now also sales representatives with a focus on foodservice. Exciting?

Bonsai Research is expanding its test market and distribution concept beyond the retail sector: "Bonsai will in future also offer start-ups and established companies distribution in the food service sector, i.e. in gastronomy, communal catering and wholesale," reports markenartikel. Kyra Thiele (previously Lunch Vegas) is responsible for the food service sector in the new unit.

This week we present a series of Bonsai news in the context of the planning&analysis Insights Congress. Today we start with something "sweet": We show how we accompanied the start-up guteseis from test market to market. And that's why you can test the really "sucky" ice cream from guteseis at our stand at Insights 2021 and the HORIZONT Advertising Effectiveness Summit.

How do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks:

Lebensmittelzeitung today named confectionery manufacturer Loacker as one of the top 100 brands of 2020. Congratulations! Andreas Wilkening, Managing Director Sales & Marketing at Loacker Germany, summarised the experience the company gained from the Bonsai test market in Bremen two years ago.

Eastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.